Olivia Jade’s Net Worth and How She Makes Her Money

Olivia Jade Giannulli has been in the headlines a lot lately since news broke of an alleged college admissions scheme. Here’s Olivia Jade’s net worth and how she makes her money.

Olivia Jade Giannulli | Gabriel Olsen/Getty Images for Sephora Collection
Olivia Jade Giannulli | Gabriel Olsen/Getty Images for Sephora Collection

How Olivia Jade became famous

Olivia Jade was born on September 28, 1999. She rose to fame after setting up her lifestyle YouTube channel and Instagram account. As her following grew, fashion and cosmetics brands linked with the social media star so they could promote their products.

Controversy

Lori Loughlin, Olivia Jade Giannulli and Isabella Rose Giannulli | Gabriel Olsen/Getty Images for Sephora Collection
(L-R) Lori Loughlin, Olivia Jade Giannulli and Isabella Rose Giannulli | Gabriel Olsen/Getty Images for Sephora Collection

Olivia Jade’s mother, Full House star Lori Loughlin, was among roughly 50 people accused of participating in a college admission fraud scheme. Loughlin and her husband, Mossimo Giannulli, allegedly paid college officials $500,000 to help Olivia Jade and her sister, Isabella Rose, get into the University of Southern California.  

How Olivia Jade makes her money

Olivia Jade makes most of her money from being a Youtuber and Instagram star. Her lifestyle channel boasts roughly 1.9 million YouTube followers and her Instagram page has about 1.3 million followers. The focus of her channels is on fashion and makeup. Olivia Jade has several product endorsement deals and uses her social media accounts to promote brands such as SmileDirectClub and Amazon Prime Student. The social media star said she used Amazon Prime student to furnish her dorm room. “Officially a college student! It’s been a few weeks since I moved into my dorm and I absolutely love it. I got everything I needed from Amazon with @primestudent and had it all shipped to me in just two-days,” she posted on Instagram.

One of Olivia Jade’s sources of income was an Instagram partnership with Sephora. In December 2018, the cosmetics company released the Olivia Jade X Sephora Bronze & Illuminate Palette. However, shortly after the scandal, Sephora severed ties with the YouTuber. Olivia Jade also has a partnership with Tresemme, and promotes their products on her accounts from time to time.

Is Olivia Jade’s career at risk?

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Olivia Jade built her career on beauty, fashion, and stories about her life at the University of California. Part of her branding was based on the fact she’s a college student. However, now that these allegations have come to light, it’s possible her brand could take a significant hit. Since Loughlin, Desperate Housewives actress Felicity Huffman, and other high-profile parents were accused of participating in the college admissions scheme, some angry fans are lashing out at Olivia Jade and her sister.

YouTube and Instagram users posted angry comments on Olivia Jade’s pages. Some commenters said they think she should get kicked out of school while others expressed their anger over how the privileged can enter top colleges without merit while deserving students struggle to get a good education. Comments were also left on Sephora’s website, with shoppers demanding the company sever ties with Olivia Jade. In addition to Sephora, HP announced it severed its relationship with Olivia Jade, reports Variety. “HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign. HP has removed the content from its properties,” said the company in a statement.

Olivia Jade’s net worth

Olivia Jade has an estimated net worth of $500,000.

Read more: Lori Loughlin Net Worth and How She Makes Her Money

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