Prince Harry and Meghan Markle Announce Archewell Charity Organization, Rename Their Sussex Royal Brand

Prince Harry and Meghan, Duchess of Sussex are embarking on another part of their new chapter after exiting the royal family. The small detail of their new brand, after having to abandon the Sussex Royal name, has been revealed — and it was inspired by their son, Archie. Prince Harry and Meghan have announced their new Archewell charity organization, but they will be holding off on its launch for now.

Britain's Prince Harry, Duke of Sussex and Meghan, Duchess of Sussex arrive to attend The Mountbatten Festival of Music
Prince Harry and Meghan, Duchess of Sussex | SIMON DAWSON/POOL/AFP via Getty Images

Prince Harry and Meghan had to give up the Sussex Royal name

Prince Harry and Meghan had built their Sussex Royal brand when they were still fulfilling their royal duties, but when they announced they’d be stepping back, they had to give up some things for a life out of the spotlight — and that included the Sussex Royal name.

In a statement Prince Harry and Meghan released on Feb. 21, they shared how they wouldn’t use the ‘Sussex Royal’ name. “While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding the use of the word ‘Royal,’ it has been therefore agreed that their non-profit organisation will not utilise the name ‘Sussex Royal’ or any other iteration of ‘Royal,’” the statement on the couple’s website explained.

“For the above reason, the trademark applications that had been filed as protective measures and that reflected the same standard trademarking requests as done for The Royal Foundation of The Duke and Duchess of Cambridge, have been removed,” the statement noted.

Further, the statement shared: “While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word ‘Royal’ overseas, The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘Royal’ in any territory (either within the UK or otherwise) when the transition occurs Spring 2020.”

Prince Harry and Meghan announce their new brand, Archewell

On Apr. 6, details of Prince Harry and Meghan’s upcoming brand, Archewell, hit headlines. The couple revealed the new non-profit organization, telling The Telegraph that their intention is to “do something of meaning, to do something that matters” with their Archewell brand.

E! News reported that the Archewell name had been trademarked “for multiple purposes, including clothing and audiobooks,” so expect to see more of it moving forward.

The name was inspired by their son

Of course, it’s easy to see that the brand’s name, Archewell, has a direct tie to their son’s name, Archie Harrison. “Before SussexRoyal, came the idea of ‘Arche’ — the Greek word meaning ‘source of action.’ We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son’s name,” Prince Harry and Meghan told The Telegraph. “Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon.”

The news of their new brand doesn’t indicate the launch of it just yet, as the Sussexes are postponing it until the coronavirus pandemic is behind everyone. “Like you, our focus is on supporting efforts to tackle the global COVID-19 pandemic,” they explained.

“Faced with this information coming to light, we felt compelled to share the story of how this came to be,” they said of announcing the new brand. “We look forward to launching Archewell when the time is right.”

What is Archewell?

It’s not clear what Archewell will ultimately encompass, but there are hints at what it might involve. “The Duke and Duchess of Sussex are working on plans to run emotional support groups, a multi-media educational empire, and even launch a wellbeing website under a new non-profit organisation named Archewell,” according to The Telegraph’s report.

“According to paperwork filed in the United States last month, the couple are considering how to create their own charity and volunteering services, wide-ranging website, and sharing “education and training materials,” the report adds, which will come via films, magazines, music, podcasts, TV shows, books, and computer software.

Further, Express reports that, going forward, the Sussexes will run lectures, seminars, conferences, and retreats.

Meghan’s previous work on the lifestyle blog The Tig may also play a part, with the possibility of the Sussexes creating a website that focuses on “nutrition, general health and mental health,” The Telegraph noted.