Prince Harry and Meghan Markle Might Start Using Their Instagram Account to Make Money
When they first announced Megxit, Meghan, Duchess of Sussex and Prince Harry envisioned something very different then what has transpired. Initially, the Sussexes hoped to stay on as part-time working royals who would split their time between the U.K. and North America. They were also adamant about being financially independent so that some of the intrusion on their personal lives would stop.
Unfortunately, though the British Royal family agreed with many of their terms, there is no way the duke and the duchess will be able to stay on as working royals. Instead, they are being released from their roles so that they can pursue a more private and peaceful life.
Amid Megxit — the Sussexes have also lost out on the “royal” aspect of their branding which is seemingly billions of dollars down the drain. In turn, they’ve had to come up with a new strategy that might include their Instagram account.
Prince Harry and Meghan Markle don’t need Sussex Royal
Though they’ve put a great deal of time and money branding themselves as Sussex Royal — at the request of the queen, the Sussexes will not be using the name as of April 1, 2020. “While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word ‘Royal’ overseas, The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘Royal’ in any territory (either within the UK or otherwise) when the transition occurs Spring 2020,” they said in a statement on their website.
Luckily dropping the “royal” aspect of their brand should not prevent the Sussexes from making money. “They don’t need to use it,” marketing expert, Piers Bracher told Express. “You get talking about it either way. They have an enormous amount of sympathy from people in or below their age group but for those older than them the word ‘tiresome’ springs to mind. If you look at their combined revenue generation you’d find it’s billions because they have the ability to create vast amounts of generosity among rich people.”
Prince Harry and Meghan Markle are seeking tighter control of their image
In a statement on their website, the Sussexes’ highlighted their reason for Megxit. “The Royal Family respect and understand the wish of The Duke and Duchess of Sussex to live a more independent life as a family, by removing the supposed ‘public interest’ justification for media intrusion into their lives,” they stated.
It looks like the duchess is already cleaning out the nasty and hateful comments on the Sussex Royal Instagram page, and alleged “fans” are furious about it.
One person commented, “She seduced him. She brainwashed him. She controlled him. She drove him out of his mind. He no longer has an identity of his own. She turned him into a carbon copy of herself. She betrayed him and the whole Royal Family.” Another wrote, “She has a new job of deleting comments.”
Meghan Markle and Prince Harry could monetize their Instagram page
With 11.2 million followers and more control over their image, the Sussexes could turn their soon-to-be rebranded Instagram page into a cash cow.
Though they won’t be selling diet tea or waist trainers like the KarJenners, there is money in influencer marketing. According to the influencer marketing platform Inzpire.me and The Sun, “The Sussexes Instagram account could rake in as much as £85,271.19 (that’s approximately $109,808) for each sponsored post.”
However, these are small pennies considering the $1 million the duke and duchess allegedly just earned from a talk at a JP Morgan event. Also, sports agent Darren Prince told TMZ that the Sussexes could easily net up to £7.74 million (about $10 million) for a book deal.