‘RHONY’ Alum Bethenny Frankel Announces New Podcast: ‘I’m Sure I’ll Get Into Some Trouble’
Fans of Bravo TV’s Real Housewives of New York are still mourning the departure of cast member Bethenny Frankel. Announcing her departure from the reality show in August 2019, Frankel is now focusing on her philanthropy work and new suite of TV shows with media mogul Mark Burnett.
Adding to her already packed schedule, Frankel just announced her new upcoming podcast and promises a purely “unfiltered” program.
‘The Big Shot’
In February, Frankel’s new reality series The Big Shot With Bethenny was announced as one of HBO Max’s upcoming offerings. The reality show features contestants from various backgrounds competing to work for Frankel in her Skinnygirl empire, according to Variety.
After selling Skinnygirl Cocktails to Beam in 2011, Frankel continues to manage the rest of the brand which showcases other products like clothing, supplements, and popcorn. The winner of The Big Shot gets to work as her second-in-command for the uber successful brand.
“I had so many ideas for shows, and one of them was to find my successor,” Frankel told Variety. “I’ve always had amazing, young, hungry, aggressive employees, but I’ve really still had to be the one directing them, and teaching them how to fish… I haven’t really had a person that I felt could live and breathe the brand.
Bethenny Frankel’s shift in focus
With a myriad of traumatic events taking place over the past year including natural disasters and the coronavirus crisis, Frankel’s top priority has been raising funds through her Bstrong foundation for those in need. Throughout the quarantine, the former RHONY star been on countless interviews with little concern over her appearance.
“I’m just posting the truth of what’s going on, because I’ve never done more television interviews with a ponytail and barely brushed teeth before,” Frankel told W Magazine in March.
The entrepreneur feels the pandemic is giving people a new perspective on priorities. Amidst the crisis, Frankel chose to reexamine the way she utilizes social media platforms and reality television.
“I think this is a global reset and everyone I know personally who I respect and care about… they’re realizing what’s important,” Frankel explained. “I am the first one to say that I have been in reality TV in a superficial way. I’ve never loved social media. I love social media for relief work, because it’s a switchboard, and it’s how I learn how people are living and dying, and getting solutions.”
Partnering with Endeavor Content, Frankel recently announced her new podcast entitled Just B. According to the Hollywood Reporter, the show explores various topics including business, investing, relationships, fame, food and parenting. Scheduled guests include Shark Tank’s Mark Cuban, UFC president Dana White, and Netflix CMO Bozoma Saint John.
“THIS JUST IN: The B is BACK and I am going to #MENTIONITALL on my new PODCAST coming soon,” Frankel posted on Instagram earlier this week. “#JUSTBwithBethennyFrankel will be an unfiltered, polarizing conversation with self-made moguls who have started from the bottom and are here.”
The RHONY alum promises the show is all about keeping it real, where she has no patience for timidity on truth. For those who are easily offended or oversensitive to authenticity, Frankel advises them not to listen in.
“We are in a moment in time where people are afraid to express themselves and only present filtered or watered down versions of the truth. If this is what you’re interested in, then this podcast is NOT for you,” Frankel wrote. “I’m sure I’ll get into some trouble. I may say something inappropriate or politically incorrect, but I am always open to being educated.”
Scheduled to air in September, Frankel concluded her post with a simple statement. “This will be an honest place for a real conversation,” the lifestyle brand mogul revealed. “If you can’t handle the truth, you can’t handle this podcast.”