Rotten Tomatoes is Fighting Back Against ‘Captain Marvel’ Trolls
Captain Marvel hits theaters on March 8, 2019, but already the film has racked up some pretty negative reviews on Rotten Tomatoes. As soon as the movie was up on the site and able to be reviewed, trolls took the opportunity to bash the film in hopes of snuffing out any early success it might have had.
Who are these trolls?
“Men are shouting from basements all across the land about Brie Larson, her feminism and liberal politics, how Captain Marvel is an SJW film, and ARG WOMEN I HATE THEM WHY WON’T THEY LOVE ME!? Sidebar: I still don’t get how “social justice warrior” is an insult?” writes The Mary Sue writer Chelsea Steiner.
The trolls who’ve been gravitating towards Captain Marvel seem to be upset at the film’s leading lady and her “feminist agenda.” They’re taking a stand and fighting what makes them uncomfortable the only way they know how: from behind their computer screens.
This has happened before
Captain Marvel isn’t the first film to be attacked on review sites prior to its release date in hopes of dissuading potential audience member from seeing the film. When the all-female Ghostbusters was first being advertised in 2016, the YouTube trailer received an unusual number of downvotes, and the movie’s IMDB page received an influx of one-star reviews.
According to The Mary Sue, a similar issue took place with the release of Star Wars: The Last Jedi and Black Panther.
“Facebook even had to shut down a group recruiting people to write bad reviews about Black Panther on Rotten Tomatoes. Before being shut down, the group had already garnered 4,000 followers,” reports the publication
Thankfully, neither film felt any results from the effort in the box office. Both Star Wars: The Last Jedi and Black Panther grossed over $1 billion worldwide. They both also received fantastic reviews from critics. But that doesn’t mean the reviews didn’t have other negative effects.
“The virulent anger and unabashed racism resulted in Kelly Marie Tran and Daisy Ridley taking hiatuses from social media. It’s frustrating and demoralizing that a small but vocal group of trolls can make someone’s life on social media miserable,” writes Steiner.
Rotten Tomatoes is fighting back
Chances are, these negative reviews won’t affect the Captain Marvel box office, either. The film is already slated for a $100 million-plus domestic opening. But it’s still disheartening to read reviews that were written with the intention of flopping a movie, and for reasons that have nothing to do with the film itself. So Rotten Tomatoes is trying to do what it can do combat that.
“Rotten Tomatoes is now fighting back against the trolls by disabling user reviews for the film. This appears to be a site-wide change, too, and applies to all unreleased movies. Frankly, it’s something that should’ve been done ages ago, but it’s nice to see that the outlet’s finally standing up and making the change,” reports We Got This Covered.