‘Shark Tank’s’ Mark Cuban Predicts a ‘Social Media Explosion’ From Athletes During Coronavirus Shutdown

Mark Cuban has achieved fame as a reality star on ABC’s Shark Tank, yet is also well-known as the owner of the NBA Dallas Mavericks. With the current coronavirus crisis, Cuban has promised to continue paying employees during the suspension of professional sports.

The billionaire investor is predicting that sidelined athletes may be utilizing their phones more often as a way to connect with their fans.

Owner Mark Cuban of the Dallas Mavericks
Mark Cuban of “Shark Tank” | Michael Reaves/Getty Images

Sharing on social

Cuban is typically very active on his social media accounts. With the recent coronavirus outbreak and the measures being taken, the Shark Tank star is consistently adding his thoughts on how the country can pull together to help those in need the most.

When a post on Twitter shared the idea of supermarkets opening early for the elderly and those with compromised immune systems, Cuban praised and encouraged the action.

“This is a great idea,” he tweeted along with the post. “All businesses and gov agencies that serve the public should brainstorm to find new ways to serve those who are vulnerable and proactively implement ‘social distancing’ practices for ALL CUSTOMERS.”

Cuban is also offering incentives for consumers to buy from their local businesses that are most surely feeling the extreme economic pinch right now.

“Just sent the email for Mavs and My companies,” Cuban posted on Twitter on March 14. “Anyone who buys from small local, independent (sorry big company owned chains), will get reimbursed for their lunch and coffee/teas. We will start with this week and go from there #buylocal #supportlocalBusiness #buysmall.”

The tech guru has been posting messages prompting people to help their communities, and to take the health crisis seriously. “Let’s do this together. Help your neighbors where you can!” he recently tweeted.

Cuban on the possible outcomes

Though scores of fans were devastated at the news of the sports-wide suspension due to the coronavirus, Cuban is hopeful that teams will be back in action in the near future.

“As long as we can keep our players and staffs healthy and see a light at the end of the coronavirus tunnel, I think it’s likely we play some regular season games and then the playoffs,” he told Axios.

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Yeah. My climber. Progress !!

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With the nation dealing with self-quarantines and a lockdown on public gatherings and establishments, Cuban is predicting that many athletes may try out the ‘influencer’ space.

“You are going to see a social media explosion — Twitch streams, TikTok dances — as players deal with their own boredom and further connect with fans,” he said. “As for the Mavericks, once things start to normalize, we’re discussing having clinics to get kids out and exercising.”

Cuban’s previous warnings on social media

Though the Shark Tank investor utilizes his social media platforms on a regular basis, he is also aware of what to avoid when posting.

“[People] let their posts live forever,” Cuban told Inc. in 2014. “Every person you follow on Twitter, Pinterest, Tumblr, Facebook… every person you retweet, repin, repost, renote, regram on social media defines who you are. And there are applications now that are collecting every bit of that and creating profiles about you and anticipating what you’re going to do next.”

Cuban reminded social media users that posts are for public consumption and can live online for decades. “By what you do on social media, you are creating a profile about yourself,” he said. “And that is going to be used, not just by online companies, but that’s going to be used in every walk of life.”

Though he’s expecting many athletes to up their posting game on social media, Cuban is hopeful to return to the court soon and acknowledges the importance of sporting events as a way of lifting up the nation.

“Sports has a unique role in our communities. It’s something people rally around and can bring them so much joy and excitement,” Cuban said. “That’s not something a regular company can do, so we will have to be an agile organization, ready to take on the important role of moving the community forward.”