Shawn Mendes Launches New Partnership in Time for the Grammy Awards

Singer Shawn Mendes recently announced he will be launching a brand-new partnership on Grammys night with a special TV spot. The talented “Stitches” singer partnered with SmileDirectClub to promote a new initiative with the goal of helping people build confidence. “I’m really excited to partner with SmileDirectClub and collaborate with a company that aims to build confidence and spread positivity in an authentic way,” said Mendes in a statement.

Giving back

This collaboration isn’t just about making money. A portion of the campaign proceeds will be donated to organizations that seek to improve children’s physical and mental health. “SmileDirectClub was founded on the belief that everyone deserves a smile they can be proud of, and we’re thrilled to team up with Shawn Mendes, who truly embodies the confidence that comes with an amazing smile,” said Alex Fenkell, co-founder of SmileDirectClub in a statement. “We know he’s a perfect partner to help spread our message and mission.

Shawn Mendes will perform at the Grammys

Shawn Mendes
Shawn Mendes | Rich Polk/Getty Images for iHeartMedia

Mendes is slated to perform at the 61st annual Grammy Awards. He has been nominated for song of the year for “In My Blood” and best pop vocal album for Shawn Mendes. The artist rose to fame by posting song covers on Vine. He is best known for the hit songs “Stitches” and “There’s Nothing Holdin’ Me Back.”

Mendes admits he has Grammy nerves. In a video he made on his way to rehearsals, Mendes shared how the big day was affecting him.

I was thinking about, you know, being really nervous for the Grammys and then trying to think about, more and more, about what it is that makes me nervous when I’m performing. And to be completely honest, true and vulnerable with you guys, I realize that I care so much about what people think: whether it is whoever is sitting in the audience, or what people are thinking online or what people are going to write about the thing after that.

I sit there and I just think in my head ‘OK, what do I have to do right now to impress people?’ and I realize that’s the backwards thing and what I have to truly do is sit down and sing my song and truly connect with it. In my own heart, be in love with what I’m doing and, in my own heart, get goosebumps from the fact that I’m enjoying what I’m doing so much. Because the only way people in the audience can truly feel is if I’m feeling it, too.

Shawn Mendes’ albums

Shawn Mendes
Shawn Mendes | Getty Images/Gregg DeGuire

In 2015, Mendes released his debut studio album Handwritten.The single “Stitches”reached the No. 1 spot in the United Kingdom and the top 10 in the United States and Canada.In 2016, he released his second studio album Illuminate. Mendes released his self-titled third studio album in 2018.

What’s next for Shawn Mendes

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Mendes is reportedly working on a collaboration with singer and fellow Grammy 2019 performer Miley Cyrus. Sources told TMZ the song will be released in a few weeks and might be placed on Cyrus’ upcoming album. This will be the first time Mendes and Cyrus come together for a musical collaboration.   

Read more: 2019 Grammy Awards Guide: Who Is Performing at the Grammy’s This Year?

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