Marvel Studios has just released the new trailer for Black Panther, and like many trailers for films in the Marvel Cinematic Universe, it’s driven by music. So what is that song playing during the latest Black Panther trailer?
The music in the trailer is actually a mix of two songs. The first is “BagBak” by Vince Staples. Staples is a 24-year-old rapper from Long Beach, California who released his first mixtape in 2011. His first official studio album was Summertime ’06, released in 2015. He followed this up with Big Fish Theory earlier this year, with “BagBak” being a track off of that album. Big Fish Theory debuted at #16 on the Billboard 200, and it received positive reviews from critics, earning an average score of 89 out of 100 on Metacritic.
But Marvel didn’t just drop “BagBak” into the trailer, exactly. They also mixed it with Gil Scott-Heron’s “The Revolution Will Not Be Televised,” released in 1971, a time when the actual Black Panther Party was rising to prominence. Gil Scott-Heron’s poem was not actually a part of the original Vince Staples song, and so these were both combined for the purposes of the Black Panther trailer.
Both trailers for Marvel’s Black Panther have been driven by hip-hop music, with the original teaser highlighting the song “Legend Has It” by Run the Jewels, which had been released as a single seven months earlier.
Since the success of Guardians of the Galaxy, many of the trailers for Marvel films have been built around a pre-existing song, with Guardians being the film that really popularized that form of trailer editing. With Thor: Ragnarok, the film’s first trailer was cut to “Immigrant Song” by Led Zeppelin, while the second trailer was cut to “In The Face of Evil” by Magic Sword. With Black Panther, Marvel is allowing Ryan Coogler’s film to really stand out from the rest of its cinematic universe, both with its visuals and with its choice of hip-hop music in the marketing.
Black Panther is the story of T’Challa, who returns to the African nation of Wakanda after the events of Captain America: Civil War only to find it in turmoil. It’s the next film in the Marvel Cinematic Universe after Thor: Ragnarok but before Avengers: Infinity War, and it hits theaters on Feb. 16, 2018.