‘The Amazing Spider-Man 2′ Almost Weaves Worst Opening in Franchise

Source: Marvel

The Amazing Spider-Man 2 predictably dominated the box office over the weekend, pulling in $92 million according to estimates from Sony and pushing the Cameron Diaz comedy The Other Woman into second place. But a top spot for the weekend doesn’t necessarily spell success for the Marvel franchise’s reboot, as Box Office Mojo predicted the film will earn the least money of all the Spider-Man movies, even with higher ticket prices and 3-D surcharges.

The female-centered revenge comedy The Other Woman dropped to second place in its second weekend in theaters, taking in an estimated $14.2 million. Coming in third is the faith-based film Heaven Is For Real, with an estimated $8.7 million. That other Marvel franchise, The Avengers, saw its latest installment, Captain America: The Winter Soldier, come in fourth place during its fifth week in theaters, and it is estimated to have pulled in another $7.7 million, bringing the film’s total gross to $237.1 million. Finishing out the top five was the animated Rio 2, which made $7.6 million, according to estimates from Fox.

It was predicted that the new Spider-Man film would come in first place at the box office this weekend, but it did not perform as well as Sony may have hoped. Poor reviews didn’t help, as the movie currently has a 54 percent fresh rating on Rotten Tomatoes. Critics felt that the film lacked focus and complained that Sony decided to reboot the franchise too soon after the series of three Spider-Man films starring Tobey Maguire and Kirsten Dunst. Real-life couple Andrew Garfield and Emma Stone got some compliments for their palpable chemistry as Peter Parker and Gwen Stacy, but it wasn’t enough to save the film.

“Very little of this inspires fear, awe, or sustained interest; some of the conversations, among lovers and rivals, achieve a casual charm, but that is brushed aside as the director, Marc Webb, hustles us toward one thunderous, implausible showdown after another. Despite the efforts of Electro, the franchise is running shockingly low on juice,” said New Yorker critic Anthony Lane.

The first entry in the Spider-Man reboot directed by Webb didn’t perform as well as the first and third movies in the too-recent Samm Raimi trilogy, and the addition of a bunch of villains for Spider-Man to battle didn’t help the second installment.

The Amazing Spider-Man 2 had more luck overseas. The film performed well in foreign box offices before it was released in North America and continued to show strong earnings in India, France, China, and Brazil, according to data from Box Office Mojo.

The movie took in $6.92 million in India, making it the biggest opening weekend for any Hollywood movie in the country, according to data from Sony Pictures India seen by The Hollywood Reporter. India is home to the thriving Bollywood film industry, and those movies usually perform better than American releases. Dubbing the movie in the country’s three main dialects and making a Hindi music video to promote it helped The Amazing Spider-Man 2 win audiences in India.

The Amazing Spider-Man 2 once again consolidates Spider-Man’s position as a franchise that cannot be beaten,” said Sony Pictures India managing director Kercy Daruwala in a press release seen by The Hollywood Reporter. “We are happy to say that the film garnered unprecedented buzz in the weeks before release. We have taken a mass marketing approach to this film with some unique and very local innovations.”

Asia provided the strongest earnings for the movie, as it broke records in various Asian countries and saw bigger debuts there than the first installment in The Amazing Spider-Man series.

As for next weekend, the debut of the Seth Rogen-Zac Efron comedy Neighbors will provide Spidey with some additional competition. Given that comic book superhero movies have shown such wide appeal, Spider-Man could pull another No. 1 at the box office next week despite disappointing reviews and flagging audience interest in the franchise.

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