‘The Lion King:’ What Is Disney’s ‘Protect the Pride’ Campaign?

With the release of Disney’s photo-real adaptation of The Lion King, the company launched its “Protect the Pride” campaign. Together with organizations like the Wildlife Conservation Network, Disney will focus on protecting and revitalizing the lion population. Who doesn’t want to save Simba, Nala, and the gang? Learn more about the “Protect the Pride” campaign and how you can help.

The Lion King
Lions | Photo by Wolfgang Kaehler/LightRocket via Getty Images

With Disney’s ‘The Lion King,’ the company started their ‘Protect the Pride’ campaign

If you love animals and Disney, you’re in luck. As one of the largest companies in the world, Disney often supports conservation efforts. That includes using paper straws in their theme parks and producing nature-centered films. With the release of Disney’s The Lion King, the company launched another attempt to protect the environment and threatened animals.

“Disney is committed to supporting lion conservation efforts, and we believe The Lion King is the perfect story to remind us of the role each of us has in ensuring a world where these majestic animals are treasured and protected,” Elissa Margolis, senior vice president, Enterprise Social Responsibility for The Walt Disney Company said. “Conservation has always been a core value of The Walt Disney Company, and that commitment is apparent in everything from our films to our theme parks and is why we created the Disney Conservation Fund (DCF).”

How can fans of the movie help Disney’s conservation efforts? The company created 40,000 stuff lions available for fans to purchase. (According to their website, “each of the 40,000 plush represents one of the lions Disney and the Lion Recovery Fund are working to ensure a future for.”) With every plush lion sold, Disney will donate $5 to the Wildlife Conservation Network. This nonprofit organization, in turn, supports the Lion Recovery Fund and its local partners.

Disney Animal Kingdom
Disney’s Animal Kingdom | Joe Burbank/Orlando Sentinel/TNS via Getty Images

Disney has their own lion pride at Animal Kingdom Park in Walt Disney World

Fans of Disney World know the impact The Lion King had on Animal Kingdom. There’s the stage show, “The Festival of The Lion King” and a dance party featuring characters like Timon. Even a group of lions live on the grounds of Kilimanjaro Safaris Expedition.

For those who traveled to Animal Kingdom theme park during The Lion King’s opening week, you might’ve helped Disney in their conservation efforts. For every guest who rode the Kilimanjaro Safaris Expedition, Disney Conservation Fund donated $2 (up to $350,000) to the Wildlife Conservation Network’s Lion Recovery Fund.

This isn’t Disney’s first conservation effort

You might have helped in Disney’s conservation effects by attending a Disneynature film. These movies, including Penguins, Born in China, and Monkey Kingdom, raised awareness for animals that are endangered or threatened.

Additionally, there’s the Disney Conservation Fund. According to their website, the organization “directed more than $75 million ($13 million to projects across Africa) to save wildlife and protect the planet.” Through this project, they created a book, The Disney Conservation Fund: Carrying Forward a Conservation Legacy.

To learn more and to get involved, visit The Lion King: Protect the Pride’s website. Disney’s The Lion King is now playing in theaters.