The Most Popular Royal Family Photo Has More Than 3 Million Likes on Instagram

Social media has the power to connect celebrities with fans like never before. While we used to have to wait for magazine exposés or documentary films to catch a glimpse into their private lives, now we have Instagram to see intimate photos and Twitter to hear (and respond to) the innermost thoughts of our favorite celebs. Even the British royal family is getting in on the social media phenomenon.

The royal family
The royal family | Max Mumby/Indigo/Getty Images

It’s true that working royals aren’t allowed to have their own personal Instagram accounts and they’re strongly discouraged from taking selfies. But just because you’ll never see Kate Middleton snapping a bathroom selfie, it doesn’t mean you can’t keep up with the royals on Instagram. Most royal photos show up on the four accounts: Kensington Palace (@kensingtonroyal), The Duke and Duchess of Sussex (@sussexroyal), The Royal Family (@theroyalfamily), and Clarence House (@clarencehouse).

The most-liked royal family Instagram photo currently has more than 3 million likes. Can you guess who posted it?

The Duke and Duchess of Sussex launched their own account

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Today, we are excited to be able to announce details for the Duke and Duchess of Sussex’s upcoming tour to Africa! • In just two weeks, Their Royal Highnesses will embark on this official tour focusing on community, grassroots leadership, women’s and girls’ rights, mental health, HIV/AIDS and the environment. This programme has been many months in the making, and The Duke and Duchess are eager to focus their energies on the great work being done in Southern Africa. From meeting with Archbishop Desmond Tutu to joining ‘Waves for Change’ on Monwabisi Beach, the South Africa programme will be educational and inspiring. The Duke is especially proud to continue the legacy left by his mother with her work in Angola as he joins Halo Trust again in an effort to rid the world of landmines. HRH will also travel to Malawi where he will check in on the British Army’s partnership with African Parks and will be working on the ground supporting local communities. The Duke is particularly proud to be able to deliver an exciting new initiative, a Queen’s Commonwealth Canopy three-country partnership which he designed and consulted with Governments in Namibia, Botswana and Angola to protect forest and wildlife corridors around the Okavango Delta. The Duchess will be working with local organisations to promote women and girls’ health and education, entrepreneurship and leadership. With such a textured culture and history, Their Royal Highnesses are grateful for the opportunity to connect with those on the ground in Southern Africa and to be inspired by the work being done and learn how they can be better supported. As President and Vice President of The Queens Commonwealth Trust and The Duke’s role as Commonwealth Youth Ambassador, The Duke and Duchess cannot wait to meet with young leaders mobilising change and adding to the beauty of these Commonwealth countries • “We look forward to seeing you soon!” • Photo ©️ PA images / Tim Graham – Getty Images / @Sentebale /@AfricanParksNetwork / @YouthAlert

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

At this time last year, Prince Harry and Meghan Markle were still sharing updates via the Kensington Palace account that they shared with Prince William and Kate Middleton. Those photos included snapshots from personal events, like their wedding day, and official appearances they made throughout the year.

But Harry and Meghan shocked everyone when they announced that they’d be breaking away from Will and Kate with their own Instagram. The new account would be called @sussexroyal and would exclusively focus on the Duke and Duchess of Sussex.

Prince Harry and Meghan Markle’s new Instagram account broke a Guinness World Record within six hours of launching. On launch day – April 2, 2019 – the account attracted one million followers in 5 hours and 45 minutes. Before they smashed the record, K-pop star Kang Daniel held the honor.

Prince Harry and Meghan Markle have the most-liked royal family Instagram photo

Even though the Duke and Duchess of Sussex have the newest account and have slightly fewer followers than the Kensington Palace Insta, they do have one distinction: the most-liked royal photo of all time.

 With a whopping 3 million likes, this sweet photo of Queen Elizabeth meeting her newest great-grandchild, Archie Harrison, clearly made an impression on royal followers. It’s just one of several black and white snaps that Prince Harry and Meghan Markle have shared during their short time on Instagram.

Are Prince Harry and Meghan Markle the more popular royals?

It’s almost impossible to determine if Prince Harry and Meghan Markle are more popular than Prince William and Kate Middleton. In the end, it all depends on who you ask. Even though Will and Kate technically have more Instagram followers (10 million compared to 9.7 million), their account has been around for much longer. It wouldn’t be too surprising if Harry and Meghan surpassed them in number of followers soon.

It is worth mentioning that the most-liked photo includes another beloved royal family member — Queen Elizabeth. No matter how popular the younger generation becomes, there will always be royal fans who also want to see sweet photos of the reigning monarch, especially during such heartwarming moments in her life.