The Nike Ad Starring Colin Kaepernick That Sparked Boycott Wins Emmy for Outstanding Commercial
Colin Kaepernick hasn’t returned to playing in the NFL. So it was surprising that there was a Nike ad featuring him last year.
Colin Kaepernick starred in a Nike ad
The former football player starred in a Nike ad called “Dream Crazy,” which was released days before the 2018 NFL season. Kaepernick is the narrator telling people to dream as big as possible.
It included a clip of Kaepernick turning around as he says, “Believe in something even if it means sacrificing everything.” Other sports stars are also in the ad including Serena Williams and LeBron James.
The commercial then ends with Kaepernick walking and saying, “So don’t ask if your dreams are crazy, ask if they’re crazy enough.”
This was a big statement given Kaepernick and Eric Reid got public attention for kneeling during the national anthem in protest of police brutality. After the protests got more attention, Kaepernick was later no longer signed to a team.
Kaepernick and Reid took the NFL to court claiming Kaepernick has been blacklisted due to the protests. According to The Hollywood Reporter, the parties ended up settling and it’s unknown whether the NFL admitted to any wrongdoing due to a confidentiality agreement.
“For the past several months, counsel for Mr. Kaepernick and Mr. Reid have engaged in an ongoing dialogue with representatives of the NFL,” read the league’s statement. “As a result of those discussions, the parties have decided to resolve the pending grievances. The resolution of this matter is subject to a confidentiality agreement so there will be no further comment by any party.”
Some called for a boycott of Nike in response
Some were inspired by the Nike ad. Others were very angry about the inclusion of Kaepernick and showed it.
There were people posting videos of themselves burning Nike shoes in response, according to CNN. One man posted a picture after he cut the Nike symbol off their socks.
President Donald Trump also tweeted his reaction to the commercial. He tweeted, “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts. I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”
Trump then added, “What was Nike thinking?” The commercial is now back in the news.
The ad won an Emmy
Although the ad was controversial, it came out on top at the awards. It won outstanding commercial and it had some interesting competition, according to CNN.
“A Great Day In Hollywood” by Netflix, “Behind The Mac – Make Something Wonderful” by Macbook, “Point Of View” by Sandy Hook Promise, and “Shot On iPhone XS” were also nominated.
The former football player hasn’t made a statement about the win. He recently showed that he’s ready to return to the NFL by posting a video of himself training.