Supermodel Ashley Graham has been a force in reshaping the fashion industry. Not only has the curve model strutted down runways and done major campaigns for companies like Rag & Bone which typically only carry straight sizes, but she has also shifted the way women across the world perceive themselves and their bodies.
In a world where extremely thin women are still the norm in the fashion industry, Graham is getting super real about body-positivity, erasing the photoshop and challenging us all to embrace ourselves just as we are, especially when it comes to our swimwear.
A different kind of campaign
The fashion industry is all about perfection. With the ability to retouch and photoshop images, we all walk around thinking models don’t have blemishes or dimples on their bodies. However, Graham’s Summer 2018 swimwear collection for Swimsuits For All is throwing that all out of the window.
She explained, “This campaign is different than any other I have worked on throughout my entire career. I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching.”
Next: Loving those candid shots
‘Power of Paparazzi’
So often women, in particular, aim for the perfect selfie or picture. Even for celebrities, paparazzi photos are notoriously unflattering. Graham decided it was time for all of us to take back the camera lens for ourselves.
Shot on the white-hot beaches of Miami, the Power of Paparazzi Swimsuits For All campaign shows Graham reveling in the sun. She proves that photoshop should not be a necessity in the fashion biz.
Next: No retouching allowed
Forget the Photoshop
Luckily, Swimsuits For All were onboard with Graham’s plan to get candid. Not only did they take some gorgeous pictures for the collection, but they also deiced they needed to put the stunning model on display exactly as she is in the gorgeous 1920s art-deco style swimsuits. The brand revealed, “We thought, Why not use these as the campaign images?’’
Next: Everybody has a beach body.
It might seem startling when you think about it, but the fact that Graham, who is a size 16, has her own swimsuit line is almost unheard of. Luckily, Swimsuits For All is committed to shattering those sort of silly barriers. As the company proclaimed on their Instagram page, “Reminder: all bodies are beach bodies.”
Next: Going against the grain
Many folks still think if they are curvy or bigger than what society deems acceptable they should cover up or they shouldn’t wear certain things. Graham isn’t hearing that, and neither should you. The Sports Illustrated model told Glamour, “I’m really trying to make a change in the industry. I’m trying to have more quality clothing for curvy women. A lot of it [isn’t available] in my size.”
Next: So what to cellulite
Lumps and bumps
So many women of all shapes and sizes feel self-conscious because of cellulite, stretch marks, or other lumps and bumps which are absolutely normal. Graham is determined to silence that noise. In an essay for Today she wrote, “I don’t want to be told that I’m not good enough or pretty enough because I have cellulite. My cellulite is pretty cute.”
In a post for the new swimwear campaign she declared, “I’m not ashamed of a few lumps, bumps or cellulite … and you shouldn’t be either.”
Next: Being true to yourself
If you look at Graham’s career, it’s easy to see that she’s living her best life. She’s been able to do that while gaining such a massive following because she lives her life authentically. The A New Model: What Confidence, Beauty, and Power Really Look Like writer wrote on Instagram, “Reminder: being authentic is beautiful.”
Follow Aramide on Twitter @midnightrami.
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