The Special MCU ‘Iron Man’ Edition Hyundai Kona Has Tony Stark’s Signature Inside

If Stark Industries were to design a compact SUV, fans would expect an over-the-top rendition. It would look and feel impressive at every turn and touchpoint. After all, Tony Stark (Robert Downey Jr.) doesn’t do anything in a small way.

Robert Downey Jr.
Robert Downey Jr. attends the premiere of ‘Spider-Man: Homecoming’ | Alberto E. Rodriguez/Getty Images

Hyundai joined the roster of automakers looking to tie into the Marvel Cinematic Universe by designing such an SUV. It’s the Iron Man edition of the Kona, and it explodes with personality and confidence, much like that of the superhero it intends to embody. And Tony Stark even puts his seal of approval, in the form of his signature, right there on the dash.

The Iron Man Hyundai’s Kona’s debut at Comic-Con

Hyundai unveiled this epic SUV at Comic-con in San Diego and is only offering a limited global production run of this model.

It’s not the first time the Korean automaker has dabbled in comics. Its Veloster hatchback was featured in Ant-Man and the Wasp, in 2018.

It’s not the first time the name “Iron Man” has been showcased on a vehicle, either. Isuzu once dedicated an Ironman Triathlon Edition of its SUV, the VehiCROSS, back in 1999. But neither of these other variations compares to this latest homage the MCU blockbuster.

What makes it cool at first glance

For starters, the matte gray finish, paired with the glossy red accent flares, makes the Kona feel like it’s suited up for battle in Iron Man’s own suit. There’s LED lighting and front fender decals of the famed superhero’s emblem.

Stark Industries has its name on this beauty, too, with decals on the rear liftgate and front bumper. Anyone flying overhead will see the giant Iron Man mask, encompassing the roof.

This edition is powered by a 1.6L turbocharged four-cylinder engine, offering a peppy 175 horses. It’s married to a seven-speed, dual-clutch gearbox, as well. The metal meets the road with 18-inch wheels, complete with Iron Man center caps. The aggressive, dark-chromed front grill seems to grin, just like a confident Tony Stark.

Plenty of Iron Man feels on the inside

Climbing into the Iron Man Kona will feel like you’re suiting up for an encounter with Thanos. There are matching red accents, an entirely unique shift lever, and custom gauges that resemble the Arc Reactor.

Stark Industries has its name on the front seats, and you’ll see Iron Man masks and inspired graphics throughout the cabin. You’ll even feel like you’re powering up the suit as the tech that loads in the heads-up display.

You won’t be able to fly, and the Kona doesn’t come with artificial intelligence, but it does come well-equipped. You’ll enjoy the best in connectivity, driver assistance features, and safety, much like the available Ultimate trim package on the everyday version of the Kona.

Buying one will cost a little extra, but is totally worth it

You can buy one of these Iron Man Kona SUVs from a few Hyundai dealerships. You’ll pay a little extra, though, to drive the superhero crossover. The price tag is a little less for the front-wheel-drive versions, at $31,595.

The all-wheel-drive variant will set you back $32,995, which is roughly $3,050 more than the premium Kona Ultimate. Other available trims for the 2020 Hyundai Kona include the base-level SE, SEL, SEL Plus, Limited, and the upscale Ultimate. The average MSRP range for these more civilian level trims is $20,300 to $29,350.

MCU fans can drive a little piece of their favorite leading hero. The Iron Man Kona is about as intelligent as Tony Stark himself and will make a statement at every turn and traffic light. Enthusiasts will feel like their part of The Avengers, suiting up with every experience behind the wheel.