Tinder Launching Its Own Streaming Series Directly On the App
Listen up, world. Some of the world’s busiest apps are gearing up to launch their own television-like programs for your device. Sound intriguing? If you’re wondering how that will be done, then let us hip you to how the Tinder app plans to create, distribute, and connect such content for its users.
Tinder is up to the challenge
According to a report from Variety, dating app Tinder has stealthily been working on a multi-episode series based on what happens during an apocalypse. Filming wrapped in Mexico City earlier this month.
At first, details were scant, but Tinder sent out a press release to announce the interactive series that will be viewable on users’ phones. You get to swipe!
Titled Swipe Night, it’s a themed choose-your-own-adventure story that follows a group of fictional Tinder users who have to make choices in the middle of a catastrophe—including their matchups.
“Swipe Night follows a group of friends played by Angela Wong Carbone (Chinatown Horror Story), Jordan Christian Hearn (Inherent Vice), and Shea Gabor, led by none other than you. As the story unfolds, you’ll face moral dilemmas and practical choices, with only seven seconds to decide and no going back. After each Swipe Night story release, critical choices will be added to members’ profiles, showing which decisions potential matches did or did not make. And all of this new information will make for plenty of material for post-apocalyptic banter.”
Per Tinder, the show unfolds from a first-person perspective, with that first person being you, the user. Each outcome will depend on who you select and the choices you make along the journey.
Tinder says the show is geared toward major user segment
This is the first time the dating app is trying its hand at streaming content, and Swipe Night is aimed at their Gen-Z users who make up a little more than half of the Tinder membership. The company touts its decision to hire Karena Evans, the 23-year-old director behind four of Drake’s music videos, including “In My Feelings” and SZA’s “Garden,” as a move that’s in tune with its younger base.
Tinder’s Chief Product Officer, Ravi Mehta, spoke on how he hopes the new series will spark new connections for users:
“More than half of Tinder members are Gen Z, and we want to meet the needs of our ever-evolving community. We know Gen Z speaks in content, so we intentionally built an experience that is native to how they interact. Dating is all about connection and conversation, and Swipe Night felt like a way to take that to the next level.”
When does ‘Swipe Night’ launch and how can users watch?
According to Tinder, the first episode of Swipe Night will be released on Oct. 6 at 6 p.m. local time. Thereafter, the five remaining episodes will drop weekly. But the catch is that each episode will only be available to stream for a six-hour window, from 6 p.m. to midnight.
“Every Sunday in October, a new part of the Swipe Night adventure will take place live, right inside Tinder. From 6 p.m. – midnight, any active Tinder member in the U.S. will have the chance to experience the apocalypse together. Because, let’s face it, if we knew the world was ending, we wouldn’t want to go it alone.”
Tinder is working to stretch its content arm, and the new show follows the rollout of its Swipe Life website last year. The site features dating guides, videos, and content about beauty, dining, and travel. U.S. Tinder members, look out for the Swipe Night debut next month.