True or False: Britney Spears Looks Better Now Than Ever
Pop icon Britney Spears keeps reappearing on stage and in our hearts. Oops, she did it again — this time, appearing as the face of fashion brand Kenzo. The luxury French brand’s new “La Collection Momento No2” campaign came out March 20, after days of speculation. But is Spears rocking the new look, or will the campaign become “toxic” for her image? You won’t believe what some fans are saying. (Page 7).
True or false: This is the pop star’s first major fashion campaign.
True. Spears has never worked in fashion
We all think we’ve seen Spears everywhere since she first hit the scene with “Oops, I Did it Again” over 20 years go. But with the exception of one appearance for Candie’s for Kohl’s, she has never done modeling. When Kenzo announced her as its face for the spring 2018 collection, even its head seemed surprise. Kenzo’s creative director, Humberto Leon, mused, “She could have been attached to so many brands.”
True or false: The child star grew up in the biz and knew how to behave.
False. At least one stylist hated working with Britney
The icon’s inability to pull of fashion campaigns could rest on her stylistic independence. The personal stylist Britt Bardo said in 2007, “Yes, I’ve done Britney Spears, but don’t blame me, OK?” She complained if Spears, “I make her up and she just takes everything off and does her own thing.” In Touch Weekly later noted, “not long afterwards, Spears was spotted strutting at Shutters in Santa Monica in cowboy boots and a fluorescent bikini.”
True or false: America’s sweetheart went off the rails in the early 2000’s.
True. Her fall from grace came quickly and in spectacular fashion
According to a 2008 Rolling Stone profile, Spears “is nobody’s sweetheart.” The article called her “an inbred swamp thing who chain-smokes, doesn’t do her nails, tells reporters to ‘eat it, snort it, lick it, f*** it,’ and screams at people who want pictures for their little sisters.” We all remember when Spears had her children taken out of her custody and herself now remains under the legal custody of her father, Jamie.
True or false: Nobody wanted to work with her after she attacked a photographer.
True. She bashed in an SUV’s window with an umbrella
After she shaved her head and went to rehab, Spears got really angry, in a really public place. A paparazzo named Daniel Ramos followed her and Spears lost it. She bashed in the windows of his SUV with an umbrella, something that cemented her reputation at the time. “It was a bad moment in her life,” Ramos, who auctioned off the umbrella last year, told Broadly. “Unfortunately, it was captured.”
True or false: She started to pull back her image a little, after that.
True. Her image in later appearances looks more restrained
As a judge on the X Factor, Spears’ outfits looked nice, but nondescript. When she performed in a residency in Las Vegas, she also kept things pretty vanilla, outfit-wise. And in an exclusive Vogue interview, she also said the days of schoolgirl miniskirts and bedazzled bodysuits went the way of her 20’s.
“There is something very courageous about the younger generation just wearing whatever they want all the time, but I don’t know if I could do it at this point,” she explained. “I’ve been dressing a certain way the past 15 years and I wouldn’t know how to react to a big change.”
True or false: She wishes she could model more adventure for her children.
False. Spears wants to protect her kids from any backlash
Spears said the streetside shoot felt uncomfortable because it took place out in the open. She also strives to stay more low-key these days, to protect her sons from the media. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing,” she explained. “I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”
True or false: Fans are seriously here for her new look.
False. A lot of longtime lovers hardly recognize their queen
Kenzo used a heavily altered version of the pop star in the campaign, and a lot of people do not love it. “This is like a very Photoshopped Jessica Simpson,” one person commented on the brand’s Instagram. Another said the 36-year-old just does not need all of that digital work. “Bad Photoshop. She doesn’t look anything like herself. I’d be so insulted if I was her,” they said. Regardless, a lot of us are glad Spears’ red pleather bodysuit days are behind here, and ready to welcome back the Mickey Mouse Club veteran.
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