What Is Ariana Grande’s ‘Thank U Next Gen’ Campaign?

Ariana Grande is pulling out all of the stops with her Sweetener World Tour.

She has always been one to encourage fans through her music, now, Grande is looking to encourage fans in other ways.

With the singer just kicking off her tour, there is one detail about her most recent concert that will soon be seen at every other North America show.

Singer Ariana Grande
Singer Ariana Grande | Axelle/Bauer-Griffin/FilmMagic

Along with the expected booths selling concert merchandise, “Thank U Next Gen” booths will be set up at every single one of Grande’s U.S. concerts so fans can become registered voters.

What is ‘Thank U Next Gen’?

On March 15, Ariana Grande revealed that she would be partnering with the non-profit organization, HeadCount, to promote voter registration at her concerts.

The organization’s goal is to work “with musicians to promote participation in democracy in the United States,” according to the organization’s website.

“Thank U Next Gen” was created to play off of Grande’s hit single “Thank U, Next” and be something that would interest fans.

The booth will join Grande at each concert in the U.S. in the hopes of getting tons of fans the chance to become registered voters.

Today, approximately 51 million Americans are still not registered to vote, even though they are eligible.

Grande wants to give fans the opportunity to be part of a growing movement and have young people’s voices be heard.

From March 18-June 18, fans will be able to become register voters at any one of Ariana Grande’s 51-concerts across North America.

Grande is not the first artist to partner with HeadCount

Even though this is something people are praising Ariana Grande for including into her tour, she is not the first musical artists to encourage voter registration at concerts.

Along with Grande, musical artists such as Jay-Z, Kesha, and Chance the Rapper have teamed up with HeadCount in the past.

Back in 2016, Chance the Rapper partnered with the NAACP to give fans the opportunity to register to vote during his Chicago show.

Millennials have always made up the lowest voter turnout of any age group and young artists of today are trying to get more young people to be more involved when it comes to politics.

Fans applauded Chance for bringing the opportunity to his concert and fans of Ariana Grande’s are doing the same.

Concert-goers at the March 18 show took to Twitter to express their gratitude to Grande for giving them the chance to take control of their future and start using their voice.

One fan tweeted, “Ariana Grande has a table where people can register to vote at her show. I really stan the right woman.”

“Love the fact she is encouraging the younger generation to vote… run for 2020 @ArianaGrande,” another fan tweeted.

Twitter has been flooding with comments commending Grande for the voter registration booth at her concerts.

Along with those who got the chance to register, many cannot wait to join their fellow Arianators and become a registered voter during the Sweetener Tour.