What Scooter Braun Said About Taylor Swift’s New Album
Taylor Swift released her new album, Lover, on Aug. 23, 2019. The album’s release comes a few months after Scooter Braun acquired the masters to Swift’s first six albums. After Braun bought Big Machine Label Group from Scott Borchetta, Swift publicly called out the two men and the shadiness of the music industry. Several celebrities took sides in the feud, and when Lover came out Braun sent a public message to Swift.
Several celebrities unfollowed Scooter Braun in the wake of the drama
After Swift expressed her disappointment that Braun bought her masters, several celebrities unfollowed Braun on social media. Selena Gomez, Miley Cyrus, Nicki Minaj, Lana Del Ray, Rihanna, Adele, Little Mix, Alessia Cara, Britney Spears, Halsey, Camila Cabello, Katy Perry, Iggy Azalea, Harry Styles, and Joe Jonas all unfollowed Braun. Several other artists spoke out in support of Swift.
“For those asking, I left Scooter Braun a long time ago…I am saddened by this news, but not shocked. He is an evil person who’s only concern is his wealth and feeding his disgusting ego. I believe he is homophobic & I know from his own mouth that he is not a Swift fan,” wrote Todrick Hall on Twitter.
Halsey published a long message on Twitter saying, “Taylor Swift is a huge reason why I always insisted to write my own music… And it turns my guts that no matter how much power or success a woman has in this life, you are still susceptible to someone coming along and making you feel powerless out of spite. It speaks volumes to how far we have to come in the music industry… I am standing with her.”
Several celebrities defended Braun, most notably Demi Lovato and Justin Bieber.
Taylor Swift announced she plans to re-record her old songs
One of the celebrities who supported Swift was Kelly Clarkson. On Twitter, Clarkson encouraged Swift to re-record her old songs.
“@taylorswift13 just a thought, U should go in & re-record all the songs that U don’t own the masters on exactly how U did them but put brand new art & some kind of incentive so fans will no longer buy the old versions. I’d buy all of the new versions just to prove a point,” she wrote on Twitter.
The day before Lover released, Swift announced she planned to re-record five of her old albums sometime in 2020. If she did, the value of the old versions of Swift’s songs could decrease and Swift would hypothetically gain back control over her work.
Scooter Braun congratulated Taylor Swift on her new album
Two days after Swift announced her plans, Braun congratulated Swift on Twitter for her success with Lover. In the message, Braun alluded to the two’s past differences.
“Regardless of what has been said the truth is you don’t make big bets unless you are a believer and always have been. Brilliant album with #Lover. Congrats @taylorswift13. Supporting was always the healthier option #brilliantalbum#brilliantcampaign congrats,” he wrote on Twitter.
Braun’s niceties towards Swift are an interesting development after the feud. While some view it as Braun extending a metaphorical olive branch, some Swifties see it as fake pleasantries. After all, Lover had the largest first-week sales of any album in 2019 after just three days and Swift re-recording her old music will cut the value of the catalog Braun owns.
“can we talk about the fact that lover outsold all of scooter braun’s artists sales in its first THREE days,” wrote a fan on Twitter.
“They switch like… he knows Taylor will be re-recording her masters in 2020. His entire $300 Million investment is now worthless…,” wrote another.
One fan replied to Braun’s tweet saying, “you’ll never be able to get #lover masters stay drooling.”