When Will Apple TV Plus Launch, and How Much Will It Cost?

Apple is finally revealing some more information about its much-anticipated streaming service, but today’s announcement may leave people with more questions than answers.

The new service, dubbed Apple TV Plus, will be a “home for the world’s most creative storytellers,” the tech company said in a March 25 announcement.

Original programming will include The Morning Show, a drama starring Jennifer Aniston and Reese Witherspoon, and a reboot of Amazing Stories from Steven Spielberg.

Apple TV Plus launches in fall 2019

Apple TV Plus will launch in the fall off 2019, but the company didn’t reveal exactly when the new service will be available. We do know that the on-demand service will be ad-free and content can be watched both online and offline in more than 100 countries. You won’t need an Apple device to subscribe. In addition to iOS, Apple TV Plus will be available on Roku, Fire TV, and certain smart televisions.

At an event announcing the new service Apple CEO Tim Cook said Apple TV Plus would be “unlike anything that’s been done before.” 

We don’t know how much it will cost

Not only do we not know exactly when Apple TV Plus will launch, we don’t know how much it will cost. No information about pricing was revealed at the event, though if Apple follows a model similar to streaming services like Netflix and Hulu, it could be a monthly subscription service. The company said pricing will be announced sometime in the fall.

There have been rumors that the new service will be free for people who own Apple devices. But the Wall Street Journal reported that there will be a fee to access the original content.

To watch Apple TV Plus content, you’ll need the new Apple TV app, which launches in May, the Verge explained. In addition to eventually offering access to Apple originals, the new app will make it easier for people to subscribe to channels like HBO and Starz with a single click. They’ll then be able to watch programming from those channels without opening a separate app.

Unlike Netflix, Amazon Prime, or Hulu, Apple TV Plus will focus solely on originals. You won’t find old TV shows or movies in its library.

What kind of content will be on Apple TV Plus?

Tim Cook and Oprah
Tim Cook and Oprah Winfrey | David Paul Morris/Bloomberg via Getty Images

Today’s announcement focused mostly on the many big names that Apple has rounded up to produced content for its new streaming service. Those include Spielberg, Aniston, and Witherspoon, as well Oprah, who is creating two documentaries for Apple TV Plus. One, Toxic Labor, will explore sexual assault and harassment in the workplace. The other is an untitled multi-part series that will focus on mental health.

Kumail Nanjiani’s new series Little America, about the immigrant experience in America, will also find a home on the streaming service. Jason Momoa from Aquaman and Game of Thrones will star in a new show called See, a futuristic fantasy about a world where everyone has been blind for so long they question whether sight ever really existed. Younger viewers can tune in to Helpsters, a new show from Sesame Workshop. It will star a new Muppet named Cody who teaches kids how to code.

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