Another celebrity feud is breaking the internet. But this time it’s not an argument between two former friend beauty Youtubers turned mortal enemies a la James Charles and Tati Westbrook. No, this time, it’s Taylor Swift and music executive Scooter Braun taking center stage.
What’s going on between Braun and Swift?
Swift recently found out that due to a deal made by her former label Big Machine Records, Braun would now own all of her master recordings. This didn’t sit well with Swift and she took to Tumblr to call Braun out for tormenting her by getting some of his clients to bully her in the past.
“Some fun facts about today’s news: I learned about Scooter Braun’s purchase of my masters as it was announced to the world,” she wrote. “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.”
“Like when Kim Kardashian orchestrated an illegally recorded snippet of a phone call to be leaked and then Scooter got his two clients together to bully me online about it,” she continued. “Or when his client, Kanye West, organized a revenge porn music video which strips my body naked. Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”
Who is Braun?
While we all know Swift from her lengthy music career and her past drama with other artists, Braun isn’t really a household name. So, who is this man that has been giving Swift so much grief?
Braun is an entrepreneur, talent manager, and entertainment executive. He is also the founder of SB Projects, an entertainment and media company.
He represents some huge celebrities like Justin Bieber, Demi Lovato, and Ariana Grande.
He got started in the music industry by planning parties while he was still in college in Atlanta, Ga. In 2002, he got his big break and was hired to plan the afterparties in five cities for the Anger Management Tour. The tour featured artists like Ludacris and Eminem.
Through his party planning, Braun met Jermaine Dupri, who asked him to join the marketing team at So So Def Records.
When he left So So Def, Braun started his own marketing business by helping Ludacris score a $12 million campaign with Pontiac.
Later, he went on to discover Bieber on YouTube. Braun then pitched Bieber to Usher and Justin Timberlake.
Braun has made a big portion of his money through Ithaca Ventures, his holding company that includes SB Projects. In 2010, the company raised $120 million for venture capital by investing in Uber, Spotify, and other big companies.
In fact, according to Fortune, the company owns interest in seven of the largest music management companies in the country.
Now, Ithaca has acquired Big Machine Label Group, which means that Braun will own Swift’s first six albums.
What does Scooter Braun have to say about the feud?
Braun hasn’t publicly responded to Swift’s allegations, but his wife, Yael Cohen, posted on Instagram to clear her husband’s name.
“I have never been one for a public airing of laundry, but when you attack my husband… here we go,” she wrote. “Let’s start with @taylorswift, whoa. Then let’s get the facts straight. You were given the opportunity to own your masters, you passed. Interesting that the man you’re so ‘grossed out’ by believed in you more than you believe in yourself.”
“Don’t blame [Scooter] because Kim caught you in a lie, it’s embarrassing I know- but adults own up to their mistakes,” she continued. “We learn and grow from them, we don’t divert blame and blur the lines of reality to suit our needs.”
She continued, calling Swift’s post a “tantrum.”
“I hope you have the dignity, class, and kindness to leave your fans out of this and have an open discussion,” she continued. “Tumblr can’t fix this, a phone call can.”