Who’s Really to Blame for Sony and Marvel’s Spider-Man Drama?
Now that the divorce of Sony and Marvel was amended thanks (in part) to Tom Holland, there’s still a lot of questions about what led to the split in the first place. Numerous media analysts have been trying to analyze it all, even though it was probably a number of things merging into chaos.
Yes, that’s almost how real divorces play out when so many situations aren’t always so cut and dry.
Had it not have been for Holland’s mediation, perhaps the rift between Sony and Marvel would have gone on for years. With this in mind, was it really a money issue, or just one of seeking respect between two major media companies?
Thanks to Bob Iger being one of the most thoughtful CEO’s in the world of media, he arguably prevented any cold relations for years to come.
Are the public and media really to blame?
Some might bristle at the thought the corporate heads of Sony and Disney are blaming media exposure and public perception for the real reason behind the delayed negotiations. According to Alan Horn at Disney and Tom Rothman at Sony, the media inflated the story so much, it fired up the public into near hysteria.
As a result, they say, it stalled the negotiations between the two companies that were already underway anyway. In other words, apparently there would have been a deal made eventually had the public not have demanded something faster.
What a bizarre situation that is, even if it might make the public feel like they’re being blamed for escalating things. The execs are really blaming the media, though, for running with the story and making it look like the biggest media tragedy in human history.
Now it might turn this into a political argument pinning the media for supposedly taking a story and ballooning it into something bigger than the reality.
The execs might also be to blame for not speaking up to the media first
Fans are expecting some feathers to be ruffled over the above statement from Disney and Sony. Then again, things have calmed enough now where everyone seems happy.
First, let’s go back to the summer and look at why Disney and Sony didn’t clarify what was going on during their split. One could argue because negotiations were already underway, they couldn’t really say anything legally to calm all the fears. Or was this just an excuse to create a public ruckus?
Disney and Marvel both know there’s a rabid fan base for the MCU that will never waver. Many of those fans will fight tooth and nail to protect these franchises, which is only comparable to Star Wars adherents. Did Disney use the public to help move things forward knowing they’d be the best rallying cry available?
We’ll likely never know unless there’s a book written about the behind-the-scenes details of the entire event. It’s too bad Bob Iger didn’t wait to include this in his autobiography as an entire chapter.
What will the new deal mean for the future of Marvel and Sony?
According to what’s available about the new deal, Spider-Man will appear in one solo film, plus an MCU film. Afterward, it’s not clear what Spider-Man will become for either company. Some media analysts think the reason Disney and Sony were able to finally make a deal was based on Spider-Man only being with Marvel temporarily to close out his trilogy.
After that, there may be a trade over to Sony to develop an alternate dimension Spidey who fights Sony-owned villains.
It’s always possible Tom Holland’s Peter Parker could also find himself making a cameo in the Into the Spider-Verse franchise, perhaps not immediately in the recently announced sequel.
If everyone can thank Tom Holland for going directly to Bob Iger to get the ball rolling on a deal, we have to think corporate splits on this might happen again someday for lucrative movie/TV franchises.
Should it ever repeat, let’s hope both companies offer more transparency to fans so there isn’t a near uprising, if not an attempt to storm the corporate castle.