Why Couldn’t Gwyneth Paltrow Show This Goop Product On TV?

Actress Gwyneth Paltrow is also the CEO of a major company and lifestyle brand, known as Goop. There have been plenty of issues with the messages and products touted by Goop over the years, but now, one item has been censored while appearing in a TV show. Want to know why? Read on to learn more.

Gwyneth Paltrow is an actress

Chances are, you know Paltrow best for her acting work. She has, as previously stated, appeared in several Marvel movies (including Spider-Man: Homecoming, which she didn’t realize she was filming for). She’s also known for winning an Oscar for her role in Shakespeare in Love.

Paltrow has had very few roles on the small screen, aside from an Emmy-nominated guest turn in Glee. However, she has now taken to a streaming platform, starring in the new Netflix dark comedy The Politician, in which she plays a wealthy woman who only wants her son to be happy.

She also runs a controversial company

Many celebrities start up their own companies, from Kate Hudson’s Fabletics athletic wear to Jessica Alba‘s products for The Honest Company. But few have been quite as successful as Gwyneth Paltrow, who founded Goop. What began as a lifestyle newsletter turned into a massive endeavor, including an upcoming Netflix docuseries.

Despite how long Goop has been around, there have been many controversies following the brand (and, in turn, its founder, Paltrow). There was the vaginal steaming debacle, the scandal surrounding “NASA-developed material,” and, of course, the jade eggs. Yet, Paltrow continues to support her brand across the board.

What product was blurred out?

Paltrow appeared on Jimmy Kimmel Live! recently in order to promote The Politician, but they ended up spending quite a bit of time talking about various Goop products. One, in particular, ended up being a focus: A line of vibrators.

“Smilemakers is a brand of vibrators that we sell. We believe in women’s sexual health and fulfillment,” said Paltrow. “That one’s ‘The Tennis Coach,’ I think they also make ‘The Fireman’ and then ‘The Millionaire.'” She then encouraged Kimmel to open up the box.

When he did, the product was blurred out for viewing, as you can see above. They joked about its appearance, with Kimmel joking, “This is something that the kids would get a hold of and be like, ‘Hey mom, what’s this?'” While the audience could see the vibrator, the rest of us can’t.

Censorship rules are complex

Gwyneth Paltrow attends In goop Health Summit Los Angeles 2019 on May 18, 2019
Gwyneth Paltrow attends In goop Health Summit Los Angeles 2019 on May 18, 2019 | Phillip Faraone/Getty Images for goop

It’s hard to know exactly why this particular product was censored. Jimmy Kimmel Live! airs on ABC, which follows the usual standards and practices for network TV. There’s also the chance that this was a YouTube decision, as the Google-owned company has had its own struggle with censorship in the past.

Interestingly, this isn’t the first time someone affiliated with Marvel has dealt with sex toy censorship. An ad for Avengers-themed sex toys specifically blurs out just part of one of the products. We’ll let you figure out why.