Why Gwyneth Paltrow’s Goop Once Got Called Out By NASA

Actress Gwyneth Paltrow is known for her roles in Seven (1995), A Perfect Murder (1998), and Shakespeare In Love (1998). She also plays Pepper Potts in the Marvel Cinematic Universe.

However, these days, it is not just her acting career that people are paying attention to. Her lifestyle business, Goop, has been growing ever since it was first launched in 2008. Although Paltrow has been making a lot of money thanks to Goop, the company has been criticized by many fans and experts. Even NASA once called out Paltrow for a Goop product she was promoting.

Gwyneth Paltrow
Gwyneth Paltrow | Rich Fury/Getty Images for Girlboss

Gwyneth Paltrow’s Goop has been known to be a controversial brand

Goop started out as a place for Paltrow to make recommendations for other women concerning, beauty, fashion, travel, and fitness. Nowadays, Goop continues to do just that but has since added an e-commerce section as well. Goop’s website sells both Goop-branded products alongside those from other companies.

However, Goop has been a subject of much criticism. For instance, the products Paltrow promotes on Goop’s website are often not affordable for the average American. This has caused Paltrow to be labeled as a celebrity who is out-of-touch with most of the country, and many folks even question who exactly her brand is targeting.

Additionally, health experts also criticize Goop for promoting pseudoscience. Her pricey products have been known to tout health benefits that do not have scientific backings. Gynecologist Dr. Jen Gunter once reviewed a many Goop products and found “of 110 products that made health claims or could be considered a health-related product only 10 had any kind of valid claim, meaning 10% of products were not pseudoscience.”

Why NASA once called out Gwyneth Paltrow and Goop

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In 2017, Paltrow found herself on NASA’s radar when a product called “Body Vibes” was being promoted on Goop. The product was a sticker that claimed to use “the same conductive carbon material NASA uses to line space suits” to “rebalance the energy frequency in our bodies.”

However, a representative from NASA shut down the claims made by Goop. One person told Gizmodo NASA does not “have any conductive carbon material lining the spacesuits.”

Meanwhile, Mark Shelhamer, former chief scientist at NASA’s human research division, simply said: “Wow, what a load of BS this is.”

How does Gwyneth Paltrow feel about all her critics?

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Although Paltrow has found herself in hot water numerous times over the products promoted on Goop’s website, it does not seem like she is shutting down her brand anytime soon.

In response to all the criticism she receives, Paltrow once told Town & Country: “It doesn’t mean anything to me, because it’s not about me. It’s about what I represent, and that’s about you.”

“You can keep resisting it, but I’m on the right side of this,” she added. “I’m watching the market. I’m watching what’s happening. I think what this wellness movement is really about is listening to yourself, tuning into what interests you, and trying things.”