Is Kylie Jenner Sending ‘Cease and Desist’ Letters to Her Own Fans?

UPDATE: Kylie Jenner responded to the allegations, tweeting on Nov. 10 that she has not sent any cease and desist letters. Jenner wrote, “please don’t believe everything you read. I have not sent any Rise and Shine cease and desist letters.”

Please find our fully updated version here.

One of the world’s youngest billionaires has most recently has been making headlines along the lines of “are Kylie Jenner and Drake dating?” But with the makeup industry mogul, it always comes back to those dollar-dollar bills, y’all. Jenner has reportedly sent a “cease and desist” letter to a company in Australia. The reasoning behind the legal action? An internet meme off of which Jenner has been profiting.

The “rise and shine” meme was indirectly inspired by Kylie Jenner and Travis Scott’s daughter Stormi

Kylie Jenner and Stormi Webster
Kylie Jenner and daughter Stormi Webster | Pierre Suu/GC Images

The story behind this legal battle starts in October 2019. Jenner showed off her makeup company offices on YouTube, finishing the tour by entering the room where her 1-year-old daughter Stormi was sleeping. Flipping on the light, she sang, “rise and shine,” to wake up her child. Her bad singing turned into a meme, seemingly overnight.

Jenner appeared self-aware about the on-camera humiliating moment. She retweeted “rise and shine” memes, and posted an Instagram video of Stormi bopping along to a remixed “rise and shine.”

But within weeks, Jenner found a way to make cold, hard cash off of the meme.

The billionaire posted sweatshirts, decorated with the phrase “rise and shine” and other symbols, to her Instagram and Twitter, and sold them for $65 each.

Jenner, age 22, just can’t stop finding ways to add to her net worth

Jenner even tried to trademark the catchphrase, “rise and shine.” So far, she has been unsuccessful. However, that’s not stopping her from blocking anyone else in the world making money from it. Even if that means allegedly taking legal action against a company down under.

Kylie Jenner
Kylie Jenner attends the 2018 MTV Video Music Awards | Nicholas Hunt/Getty Images for MTV

MTV reported on an Australian small business owner who has been selling T-shirts with the phrase ‘Rise and Shine’ since last year. The woman, who chose to keep her name anonymous, claimed to her local paper that Jenner’s lawyers sent her a document, requesting the business, Cased Clothing, “cease and desist” from selling the shirts.

She was “shocked” to receive the letter, she told the Gold Coast Bulletin. The woman was even somewhat of a fan of Jenner’s–but not anymore.

The small business was selling their shirt before Jenner’s meme

“I used to really like her, now I’m like are you kidding me,” the woman said. “The design wasn’t about her, it was just a shirt with a different holiday feel.” Cased Clothing’s design put their design on sale about a year ago–meaning it couldn’t have been inspired by Jenner’s recent meme fame.

The business owner confirmed they will indeed cease sales of the shirt.

“We still have a few left but don’t plan on selling them now, she said. Luckily, there aren’t too many remaining in stock. “I would be really pissed if we had $4000 worth of T-shirts here but we only have about eight or so.”

Kylie Jenner
Kylie Jenner arrives at the 2015 Billboard Music Awards | Axelle/Bauer-Griffin/FilmMagic

Cased Clothing and its owner have very few other options.

“Unfortunately, we just don’t have the money to fight something like that and she has enough cash to take us down,” said the business owner. “It’s not worth it.”

Australia’s take on Jenner’s “rise and shine” trademark is not clear, but apparently the television personality’s lawyers have enough clout to start a legal suit against the clothing business.

This shouldn’t be all too surprising news for Jenner, considering the cosmetics CEO once tried to trademark her own first name. The cease and desist letter, however, is taking things a bit far–when it’s so clear the internet meme had no influence on the T-shirt’s design.

Kylie Jenner has reached the heights of petty, Twitter says

A tweet from East Coast Renaissance, a Twitter that describes itself as “Urban culture meets Editorial Fashion. Hip-Hop/R&B,” says Australian company’s T-shirt had absolutely nothing to do with the reality star’s meme. “They’ve been selling the shirts since 2017.”

They also tweeted out a screenshot of the legal document.

“This is what happens when you mindlessly support people like her,” one Twitter user replied.

Others don’t see how the Kylie Cosmetics owner even has a case.

“My grandmother woke me up with, ‘Rise and shine,’ as a child,” a critic tweeted.

“Does she think she’s the first person in the history of the world to say ‘Rise and shine?'” another Twitter user wrote. “She has billions and still can’t let anyone else have anything. Shameful.”