Why People Are Accusing Marie Kondo of Being a Hypocrite

Marie Kondo is an organizing expert who has become a famous figure in the lifestyle business. She is known for her book, The Life-Changing Magic of Tidying Up, as well as her popular Netflix series, Tidying Up with Marie Kondo.

Kondo’s wholesome brand is all about removing unnecessary stuff from one’s life and keeping only things that “spark joy,” but some fans are now wondering if it has all been a facade. In fact, many people are now accusing Kondo of being a hypocrite. Read on below to find out why.

Marie Kondo’s show inspired many people to declutter

Marie Kondo on the red carpet
Marie Kondo | JC Olivera/WireImage

Tidying Up with Marie Kondo premiered in January 2019 and catapulted the Japanese tidying consultant to a world-renowned household name. On the show, Kondo visits American families and helps them declutter their homes with the use of her KonMari method.

The series has inspired a lot of people to organize their own space and live in a more minimalistic way.

Even actress Jamie Lee Curtis is a huge fan of KonMari. When Kondo was recognized as one of Time Magazine’s 100 Most Influential People, Curtis wrote: “What I love most about her method is the respect she suggests we show our soon-to-be-departed possessions. If they don’t ‘spark joy’ in our hearts, as she puts it, then we should pause to acknowledge our memories together and let them spark joy for someone else.”

Marie Kondo recently launched an online store

With Kondo’s newfound popularity in tow, she recently launched KonMari the online store, which sells various household items, such as cookwares and bathroom essentials.

Many products from Kondo’s store are also priced on the higher end with things like a $108 body brush, a $96 ladle, and trays costing anywhere from $50 to $100.

Some items — such as the $75 tuning fork and crystal set — also remind customers of Gwyneth Paltrow’s Goop brand. “They have similar slick aesthetics,” Vice wrote of Kondo and Paltrow’s respective stores. “They both sell binchotan charcoal body scrub towels, Vitruvi-branded essential oils, sticks of incense, and pieces of wood.”

Why people are calling Marie Kondo’s store hypocritical

While Kondo has been encouraging everyone to declutter and get rid of unnecessary stuff, a lot of people feel like her store is just another way for fans to accrue junk, though this time the junk will help Kondo’s bank account.

“Marie Kondo tricked everyone into getting rid of their stuff so they can buy her stuff,” one social media user wrote. “So now Marie Kondo wants you to buy as much of her stuff as possible? #ironic”

Another person said: “Good thing I’ve decluttered my house Marie Kondo style, because now I can take advantage of her online shop and fill it up with needed things like 4kHz Chakra tuning forks and computer brushes.”

However, Kondo has defended herself against the backlash by clarifying that her store is not meant to “encourage over-purchasing anything.” She told the Wall Street Journal: “What’s most important to me is that you surround yourself with items that spark joy. If the bowl that you’re using currently sparks joy for you, I don’t encourage replacing it at all.”

Some fans are also coming to Marie Kondo’s defense

Despite the criticism, there are people who do not see anything wrong with Kondo’s store. According to many of Kondo’s sympathizers, her KonMari method was never about emptying one’s house. It was about filling it with things that “spark joy.”

In that sense, Kondo’s shop does offer many items that have the potential to bring someone joy, so it isn’t hypocritical at all.

Moreover, ever since Kondo rose to prominence, there have been talks about how her KonMari method – which has a lot of basis in Japan’s Shinto religion – often gets misinterpreted by mainstream Americans. Perhaps the KonMari store is another example of people not fully understanding Kondo’s intentions.