Will Fans Ever Get Tired of Seeing So Many Marvel Movies?
It’s fair to say there’s still a lot of media company complacency when it comes to executives thinking they know what the public wants. Disney now owning Marvel, Lucasfilm, AND Fox content arguably takes them into the world of thinking everything they make is a can’t-miss.
With box office figures to back it up, no wonder Disney has confidence in piling on more MCU movies into the foreseeable future.
This hasn’t stopped many from wondering if Marvel will face some kind of moviegoer burnout. Even Star Wars did that by planning standalone efforts, only to see Solo falter somewhat at the box office.
Will fans see a time when Marvel movies become a little too much? So far, Disney doesn’t think so. There’s still a chance they’ll misjudge the viewing public again.
MCU Phase 4 still has some exciting movies and streaming shows
Luminaries like Martin Scorsese, Jennifer Aniston, and Jennifer Lopez have been expressing their concern about Marvel’s dominance lately and what it’s doing to squeeze out small films from mainstream theaters. There’s a possibility this is just the beginning of some backlash directly in Hollywood, something that might be trickling down to the public eventually.
Don’t expect anything to affect MCU box office any time soon, though. Phase 4 was announced earlier this year at ComicCon and it knocked everyone over at the ambitiousness of the schedule.
So many movies and Disney+ shows are on the slate in just two years, it could easily lead to burnout just thinking about it. Fans will still likely eat these up, no matter if half of Hollywood starts grouping together against Marvel.
When it comes to Marvel fans, they’re out to protect this media property as much as possible. Although how much power they really have in getting what they want is still in question.
Disney might be overconfident
Recent reports say Disney Studios Chairman Alan Horn thinks fans will never get tired of the Marvel movies, a sense of confidence not unusual for the Mouse House. Surely they know complacency is a dangerous game, just like with the Star Wars standalone movies.
Bob Iger had to backtrack on those films in the last year after Solo didn’t live up to box office expectations, leading to a slowdown in the big-screen schedule.
Now with only Kevin Feige attached to a big-screen Star Wars project, it’s going to be more than three years before any new movie in the franchise is made.
Disney ultimately does make mistakes occasionally in misjudging what the public wants to see. When there’s just too much of a popular franchise, there’s a real fatigue setting in.
Marvel’s golden cinematic age might have been only during the Avengers years. Those films really clicked with all generations, including Endgame giving one of the most incredible finales to fictional characters in movie history.
Introducing all-new characters will be a riskier venture, outside of the sequels for Captain Marvel, Black Panther, and Doctor Strange.
Will Marvel have to maintain an emotional connection to the original Avengers?
There’s a good argument to be made all future Star Wars movies may have to connect to the original characters in some capacity to draw large audiences. Not that there aren’t audiences for outlying stories. Regardless, the real emotional appeal comes from the Skywalker saga.
Disney may do this to avoid future Star Wars burnout. They may have to do the same with Marvel movies in connecting to the Avengers. Of course, some of the Avengers will still be around in movies into the coming decade. Over time, though, they’ll diminish in place of all-new, younger, and more inclusive Marvel characters.
A whole generation growing up with the Avengers films may not gel with anything new, leaving more niche audiences to fill in at the box office. All of this could mean an eventual slowdown of Marvel movies once they experience one under-performing movie.
It may be years away before this happens, but it’s almost a corollary how movie franchises eventually find their brick wall.