Will Jennifer Aniston, Reese Witherspoon, and Steve Carrell Make Apple TV+ Successful?
It seems like Apple Events only happen once a year now when Apple has something really significant to say about how they’re still attempting to change technology. Their Event on March 25 gave us a barrage of new things to look forward to, including the advent of Apple TV+ possibly changing the media streaming landscape.
While there’s still mystery about what the details of their streaming shows will entail, we do know names like Oprah Winfrey, Steven Spielberg, and J.J. Abrams seem like can’t-miss. Yet, it’s the triumvirate of Jennifer Aniston, Reese Witherspoon, and Steve Carell in one show that’s getting most of the discussion.
Will The Morning Show make Apple TV+ a boon, or just a pipe dream?
What is ‘The Morning Show’ about?
The thought of having the above three talents doing a fictitious take about a cable news morning show is almost like a new reincarnation of The Office. While the reboot of Murphy Brown on CBS has already parodied the cable morning show concept, there’s a lot more to be ribbed or examined.
The Morning Show was snatched up immediately after being pitched to Apple almost two years ago. When we first heard about it in November of 2017, it sounded like a brilliant idea in the abstract. It still does based on the description of Witherspoon and Aniston playing head anchors on a morning show.
Reportedly, the meta-like structure will delve deep into the challenges doing such a show imposes on the anchors and the internal politics involved. Yes, you have to wonder if they’ll be using Fox News’ Fox & Friends as an offshoot inspiration.
Will this be a comedy, drama, or both?
Based on the description and scant preview scenes available, it’s going to be a drama. We almost wish they’d bring a little satire into this since it could potentially be fantastic coming from Witherspoon, Aniston, and Carell. Presumably, latter will be playing the cable network boss who might just have more than a little connection (at least in our minds) with Carell’s Michael Scott.
Even if it they keep things serious, we know Carell is capable of being very believable when doing dramas thanks to his movie career. Besides, seeing him play a boss named Mitch Kessler in comedic mode would only have people comparing it to his iconic role on The Office.
From the outset, the entire show is a hit in the making. Apple seems to think so considering they green-lighted two seasons with ten episodes each.
Some critics, though, find it a little suspicious we can’t see more content rather than continually play up the A-list names.
Can we trust the judgment of Apple execs?
The trust in Apple is so huge, they’ll like have a groundswell of initial subscribers for Apple TV+ this fall. Once people see the content, however, we’ll likely know by the holiday season whether they can truly compete with Netflix, Amazon, and Hulu.
As with all things new (and with grandiose marketing), there’s skepticism brewing. Playing up the A-list talent over actual details of the content has always been a dangerous game. Audiences are more in-tune with what a show can say and mean for them personally rather than who’s acting in it.
Nobody can say Witherspoon, Aniston, and Carell are fail-safe in everything they do. Aniston has the best track record of all, of course, thanks to Friends still being popular and a successful movie career.
All we can hope for now is that Apple gives us a little bit more to look at before showtime.
Will Apple spoon-feed us scenes from ‘The Morning Show?’
If Apple really wants to make Apple TV+ successful, they should offer brief preview clips of all their upcoming shows. Giving us bits and pieces of The Morning Show (including a free “Making Of”) in coming months will offer more to go on rather than assumptions it’s great based on the cast.
This is new territory for Apple, so who knows how they’ll handle ensuing marketing. We just hope Apple hasn’t underestimated how smart streaming audiences are now in scoping out shows that are truly great based strictly on writing over casting hype.