Will ‘Keeping Up With the Kardashians’ End Over Salary Rates?

It’s a question millions of people around the world have asked: “Will the Kardashians ever end?” For many, the fact that they are still on the air 12 years after they began is something hard to comprehend. But, then again, millions of viewers tune in to watch the show every week.  

The Kardashian family is currently in contract negotiations and they aren’t playing around with the crazy sum they are asking for. Will the Kardashian-Jenner family get what they are looking for this time around, or is this the end of the Kardashian reign on TV?

Kris Jenner has demanded $300 million to stay on the air

Kris Jenner
Kris Jenner | Jason LaVeris/FilmMagic

Just how much is the Kardashian family worth? If you ask Kris Jenner, it’s about $300 million. That’s how much the reality star is asking for in the current round of contract negotiations. The Kardashian-Jenner family is currently wrapping up their $150 million two year contract with E! and the family matriarch believes that the family has shown that they are worth more. 

Though recent seasons have shown a substantial dip in ratings, the recent Jordyn Woods scandal has brought new life to the long-running reality show. The season finale showed bigger numbers than it has in recent years with a source reporting that the finale was everything Jenner had hoped it would be. 

As any show does around contract negotiations, Jenner is pointing to the show’s stars — her children — as reasons why the show is worth more. Jenner points out that Kim Kardashian has set out on a new career path, Kylie Jenner and Kendall Jenner are more successful than ever, and the family as a whole is growing bigger. Kris Jenner is reportedly promising that all members will play a big role in the upcoming season. 

This isn’t the first time the Kardashian family has asked for a big pay bump

There’s a reason so many people refer to Jenner as a smart businesswoman. The ‘momager’ is not afraid to ask for what she thinks the family deserves. The recent pay demand isn’t the first time Jenner has asked for a substantial pay raise. In 2017, Jenner negotiated a $150 million contract to keep the family on-air until 2019. 

This figure was up $50 million from the family’s previous $100 million four-year contract. That $100 million contract also happened to be the biggest contract for any reality brand in TV history. 

Will ‘Keeping Up With the Kardashians’ end because of the Kardashian family’s demands?

E! has bet big on the Kardashians for over a decade. So far, that bet has paid off. Year after year, viewers continue to tune into the show. The family has become one of the most recognizable families in the world and has gained an enormous amount of influence. 

There have to be several factors that come into play when E! makes the final decision whether they are going to continue to bet on the family. 

First and foremost, just how long will fans be interested in the family’s day-to-day life? Ratings have shown interest is dropping. Second, how long will the family be interested? As the children grow older and the adults focus more on their careers, how invested will the family be in their on-screen drama? And finally, will E! see a return on their investment. Even if the family still has some life in them and can still bring in viewers, do they have $300 million worth of life in them?

It’s hard to imagine Jenner backing down from such a public deal. The family gets its power from, well, showing how powerful they are. A concession here would show the family’s diminishing influence. If E! decides it’s just not worth the risk, there’s a good chance the Kardashians will start to look for a new (TV) home.