Will Nipsey Hussle’s Store Ever Open Again?
On March 31, Grammy-nominated rapper Nipsey Hussle suffered fatal gunshot wounds in the parking lot of his Marathon Clothing store. The Victory Lap artist had been at the shop to hand out some gear to an old friend who had just gotten out of prison when a man approached and fired, killing Hussle and injuring two others.
In the months that have followed, the Los Angeles-based store has remained closed. Instead, it’s become a sacred area where fans, family, and friends go to mourn the late rapper, leaving notes, posters, candles, and memorabilia. Is there any chance that it’ll reopen, though? Let’s discuss.
First, what is Marathon Clothing?
Hussle opened the store in June of 2017, describing it to Billboard as a “smartstore where customers can purchase merch and use an app to preview exclusive content” from him. Marathon Clothing sells t-shirts, tank tops, hats, sweatsuits, music projects, and other items.
“We had a ton of different takes of how we wanted to execute it,” Hussle told Billboard of the idea to open a smartstore. “We wanted to use a model like Starbucks where there’s an experience in it. It’s free WiFi, you can come and get some work done. It’s jazz in the background. While you’re sitting down, there’s a ton of products around you that cater to the most likely patron that’s going to walk into a Starbucks — a college student, a professional who just got off work. The model for this is having that curated experience.”
The location always had a special meaning for the “Double Up” rapper. Long before Hussle opened the shop, which is in a strip mall, he used to sell his mixtapes in the parking lot. Eventually, the Crenshaw artist started renting a space in the mall before buying it after the landlord tried to evict him.
“Before we was renting here, I was hustling in this parking lot,” Hussle said in a February 2019 interview with Forbes. “It’s just always been a hub for local entrepreneurs.”
The shop has shut down
In May, the store shared a message to its Instagram page announcing that its physical operations would cease due to the overwhelming demand following the rapper’s untimely death. However, it noted that its online store would still be available to serve customers “24/7.”
As for the property? There are plans to make it into a multipurpose center called “Nipsey Hussle Tower.” The Los Angeles Times reports that the establishment will include a museum. But the details are limited.
Where does the money from Marathon Clothing go?
The money in part goes to Hussle’s family. He left behind two kids, Emani and Kross Asghedom. Hussle shares Kross with actress Lauren London, whom he dated from 2013 up until his tragic death. He used to date Emani’s mother in the early stages of his career.
The “Dedication” rapper is also survived by his parents, brother, and sister.