You Can Take a Live Cooking Class with Guy Fieri or ‘The Pioneer Woman’ with This New Food Network Service
Need some help in the kitchen? Home cooks will soon be able to take a live, interactive cooking class with some of the Food Network’s most famous chefs. The network is teaming up with Amazon to offer the Food Network Kitchen through various Amazon devices, including Alexa, Echo Show, and Fire TV and tablets. Food Network Kitchen will also be available on iOS and Android devices, with additional platforms and devices to be added next year.
Take live cooking classes with Guy Fieri or Ree Drummond
Food Network Kitchen will offer 25 live cooking classes every week (including five on weekends), with each featuring two-way interaction with the chefs. The roster of instructors reads like a who’s who of Food Network personalities and other famous cooks, including Guy Fieri, “Pioneer Woman” Ree Drummond, Alton Brown, Martha Stewart, Bobby Flay, Rachael Ray, Giada De Laurentiis, Andrew Zimmern, Ted Allen, Buddy Valastro, and Michael Symon. Classes will be shot at the network’s test kitchen in Manhattan’s Chelsea Market, according to Variety.
“We have designed a product that will change the way people cook by giving them direct access to their favorite chefs,” said Peter Faricy, CEO, Direct-to-Consumer, Discovery, Inc.
In addition to live instruction, users will have access to 800 hours of on-demand cooking classes, 80,000 chef-tested recipes, and episodes of some of the Food Network’s most popular shows, including Barefoot Contessa, The Pioneer Woman, and 30 Minute Meals.
The service will launch in late October 2019. A subscription will cost $6.99 a month or $59.99 a year, but people who sign up during the initial launch period can get an annual subscription at a discounted rate of $47.99. A three-month free trial option will also be available when the service launches.
Ingredient delivery is coming next year
In addition to cooking classes, Food Network Kitchen also aims to save you a trip to the grocery store. Starting in 2020, you’ll be able to order all the ingredients for recipes taught in the classes. (At launch, users in certain cities will be able to order some ingredients through the app via Amazon Fresh.) Next year, you’ll also easily be able to order the kitchen equipment that chefs use in their classes.
By 2020, the service will also include a 24/7 live culinary support service. On-call experts will be available round the clock to answer your questions and help you recover from your biggest cooking mishaps.
The Peloton of food
When announcing the new service, a Discovery executive likened it to on-demand, in-home exercise classes.
Food Network Kitchen will be like “the ‘Peloton of Food’” and “accessible to everybody,” said David Zaslav, President and CEO, Discovery, Inc.
“With hundreds of the world’s leading cooks offering live and on-demand classes every day, we want to be the trusted partner to everybody who wants to cook and loves to cook,” he added. “No one needs to be alone in the kitchen again.”
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