Your tried and true go-to apparel labels never let you down, and you know that whatever you pick out, so long as it fits your style and your build, is going to look great on you. But what about giving something new a try? These four under the radar fashion brands are about to take off, so remember their names and be one of the first to rock their awesome apparel.
This high-end French sneaker label was launched in 2009, and excels in combining refined leather with a cool, considered, and contemporary aesthetic that the French are well known for. Their lower profile will not remain that way for much longer, considering larger men’s contemporary retailers like Club Monaco and East Dane have gotten their hands on them. If you’re still not convinced that you can team a pair of trainers with tailoring, then Zespa should definitely change your mind.
Our Pick from the Collection: Zespa ZSP4 Sneaker in Off White & Navy Nappa, endclothing.com. They are a premium built in calfskin uppers with a leather sockliner, finished off with gold foil detailing to heel tab and tongue.
2. Black Rabbit
Dutch label Black Rabbit specializes in utilitarian menswear. For this coming season Spring/Summer 2016, the label presents a series of gear emphasizing practicality and utility, whilst channeling military influences and boasting high end performance fabrics sourced in Japan and Korea. Think lots of olive, oversized silhouettes, tons of useful pockets, and some extremely dope jackets.
Our Pick from the Collection: B-58 Bedford Cord, shop.blackrabbit.jp. This asymmetric black trench coat is a style coat that was commonly seen on WW II USN deck-jackets. This trench is half lined with a “flying” lining in a rich cavalry-twill. Modern yet adheres to traditional utilitarian military style.
Born out of founder Matteo Gottardi’s belief that it’s life, not clothes that make the man, W.R.K. or ‘Work Rest Karma,’ produces functional pieces that are designed with a simple, clear purpose in mind. Established in 2011, the New York-based brand consistently taps two main menswear fashion influences — military and workwear. The collection is a tight edit of off-duty wear, as well as for when you’re getting dressed up.
“W.R.K. is a really great brand — they’re two seasons old, but they’re gaining momentum at this point. I’m a big fan of utility wear, and they make really awesome khaki chino jackets, they have great jeans, and overall, the company is on a good path right now. They have such clean stuff, and their pieces are pretty neutral, but they’ll always add a pop of red or yellow. They’re super classic,” says blogger Justin Livingston of Scout Sixteen to Paper Magazine.
Our Pick from the Collection: Audric Pant, wrkny.com. W.R.K. refines the traditional cargo pant that can be worn during your downtime or to work, yet in a more tailored silhouette. They feature side cargo pockets that stick to the classic style, yet updated for a more modern look.
4. Carlos Campos
Honduras-born Carlos Campos was raised with a deep appreciation for how clothing can take on a life of its own and transform the male form. This fact is rather unsurprising for a the son of a tailor. Campos prides himself on all-American classics with a “Latin twist.” The New York based designer has made his name on shaking up classic tailoring and shirting by injecting striking hues and geometric color blocks.
Our Pick from the Collection: Colorblock Woven Dress Shirt, carloscampos.com. This incredibly unique bold blocking of blue hues is a statement within itself. Try with a pair of navy trousers to keep it understated, or try it under a wool bomber with a pair of white trainers.