Happy hour just became an all-day endeavor. Spirits and craft beer companies have been collaborating with fashion and design labels to dapper results, merging the best of both tippling and trendsetting worlds.
Putting the power of a stiff sip into your next sartorial statement, this list of goodies makes it possible for you to quite literally wear your favorite drink on your sleeve. Should you still need to finish your holiday shopping, these items make great gifts for all those double-fisters among you. Cheers!
1. Stock Mfg Co High Life Heritage Collection
Chicago-based menswear purveyor Stock Mfg Co had the right idea when they found inspiration in Miller High Life. Using the iconic beer’s vintage, sportsman ads as their guide, the brand created the High Life Heritage Collection. It’s classically rugged with vintage appeal. But, best of all, with these pieces, you can have your beer and drink it, too.
Some of our favorites include the buffalo plaid fisherman’s flannel, designed from a 1952 High Life ad featuring a fisherman perched in a boat, a reel in one hand and a frosty “Champagne of Beers” in the other. Durable canvas elbow patches and a contrast breast pocket upgrade the shirt with an eye towards both form and function. Riding pants have a modern jogger silhouette, but they still reflect equestrian-themed High Life ads, specifically a 1917 image depicting the High Life Girl driving a team of horses.
A deep indigo denim jacket with contrast gold thread references High Life ads of the ’60s and ’70s that were aimed at the hard-working man. The main calling card of this piece is the full-color “Girl in The Moon” embroidery on the back. And, finally, Heritage Tees feature a soft, classic worn-in look, but the real treat is the screen-printed High Life “Girl on the Crate” logo dating back to 1905 on the shirt’s front pocket. High Life’s ads with present-day comfort.
2. Dogfish Head x Woolrich
The sharing of mutual values — and a good drink, naturally — defines the connection between fellow East Coast companies, Dogfish Head Craft Brewed Ales and outdoor lifestyle brand Woolrich. The capsule collection of clothing includes a Dogfish Hunt Coat that’s simply made for cold-weather hunting. Fashioned after the top half of Woolrich’s infamous “Pennsylvania Tuxedo, the classic wool coat, embroidered with the two brand logos, likewise commemorates the small-batch Pennsylvania Tuxedo Ale brewed by Dogfish in Delaware.
3. Basil Hayden’s + Quoddy Gift Set
The spirit of craft is alive and kicking in the Basil Hayden’s + Quoddy connection that sees the small-batch bourbon brand join forces with the legendary, hand-sewn shoe company for a gift set unlike any other. Each limited-edition set includes four leather-wrapped rocks glasses and a pair of made-to-order, co-branded Basil Hayden’s + Quoddy “drinking shoes,” inspired by the shoemaker’s famous moccasins. All the pieces are constructed with the highest quality of whiskey-hued Horween leather, which only adds to the true integrity and hand-crafted appeal of the pieces.
4. Sailor Jerry Naval Peacoat
Navigate through the rest of winter with the Sailor Jerry Naval Peacoat, an exclusive limited-edition collaboration between Sailor Jerry Spiced Rum and the Americana-infused outerwear brand, Schott NYC. The classic, slim-fitting navy coat gets a stylish update that would make even Norman “Sailor Jerry” Collins himself proud; he served during WWI and later became known as the father of American old-school tattooing. Subtle yet striking details that even the rum novice may appreciate pervade this jacket, from the leather-trim detailing at the shoulders, pockets, and collar to the tonal Sailor Jerry art on the left sleeve. The coat’s red satin lining, inked in custom flash art, pays direct homage to Sailor Jerry and his tattoo artistry, too.
5. The Macallan + Eleven James
If you act quickly, you can take still score an entirely new form of fashion collaboration. It’s always 5 o’clock somewhere — literally — with The Macallan x Eleven James watch partnership. Join the members-only Eleven James club that provides access to luxe watches at a fraction of the cost of comparable ownership and receive a special gift of The Macallan, if you sign up before December 31, that is. Nothing like ringing in the New Year on time — and with a glass of good scotch in hand.