The Best Makeup Buys for Under $10

Budget-Friendly Makeup Milani Cosmetics

Milani brushes | Milani Cosmetics vis Instagram

Makeup is one of the best — read: most fun — ways to switch up a beauty look. However, switching it up can often err on the side of expensive. Lucky for us, the world has a bottomless supply of makeup products — many of which are actually affordable. That being said, just because a makeup item is budget-friendly doesn’t mean you should spend your hard-earned cash on it.

Before you waste your money on cheap, ineffective makeup, it’s important to do your research — i.e., read reviews, ask your friends, consult the internet — to find out whether you should add an item to your cart. Don’t have time for research? Don’t worry, we did the work for you! See our top picks for the best under $10 makeup buys, ahead.

1. BRITE Organix Matte Lipstick

Budget-Friendly Makeup BRITE Organix

BRITE Organix Matte Lipstick | BRITE Organix

Lipsticks are a fun way to switch up your beauty look without fully committing to, say, a smokey eye. However, a good lipstick can also come with a hefty price tag. Nonetheless, there are a few lipsticks out there that boast the same highly pigmented formulas as at fraction of the price. Case in point? BRITE Organix Matte Lipstick ($4). At less than $5, the liquid matte lipstick comes in a variety of shades, glides on smoothly, and dries to a gorgeous, long-lasting matte finish.

2. The Ordinary Serum Foundation

Budget-Friendly Makeup The Ordinary

The Ordinary Serum Foundation | The Ordinary

Without a doubt, The Ordinary is one of the internet’s favorite beauty brands. With their stellar formulas and super affordable prices, beauty lovers consider their beauty products must-haves. So it should come as no surprise that when they first launched their new Serum Foundations ($7), there was a 25,000 person wait list. With 21 shades to choose from, the lightweight, medium-coverage formula has the feel of a serum with the look of an actual foundation.

3. Blossom Lip Gloss

Budget-Friendly Makeup Blossom

Blossom Lip Gloss | Urban Outfitters

Looking for a lip gloss that doubles as a lip balm? Look no further, Blossom Lip Gloss ($6) is all that and more. Infused with natural dried flowers, the roll-on lip gloss houses a light floral scent and mineral oil for ultra soft, kissable lips.

4. NYC Cosmetics Dark Circle Concealer

Budget-Friendly Makeup NYX Cosmetic

NYX Cosmetics Dark Circle Concealer | NYX Cosmetics

You don’t have to spend a fortune to get rid of pesky dark circles — in fact, you only need to spend $6. Formulated with skin-soothing aloe vera, NYX Cosmetics Dark Circles Concealer ($6) is one cover-up you can count on. Enriched with subtle orange pigments to counteract the look of dark circles and skin-toned hues to provide coverage, this budget-friendly concealer glides easily onto the skin for seamless application.

5. Pixi Mini Flawless & Poreless Primer

Budget-Friendly Makeup PIXI

Pixi Flawless & Poreless Primer | Target

If you don’t already use a makeup primer in your beauty routine, now’s the time to start. Enriched with salicylic acid to reduce large-looking pores and silica for an ultra smooth surface, the Pixi Mini Flawless & Poreless Primer ($9) is one of our favorites. Made with all skin types in mind, the oil-free, hypoallergenic makeup primer helps minimize shine, blur imperfections, and promotes longer-lasting makeup.

6. e.l.f. Waterproof Lengthening & Volumizing Mascara

Budget-Friendly Makeup e.l.f.

e.l.f. Waterproof Lengthening & Volumizing Mascara | Target

Mascaras are a dime a dozen, but only a few are under $10 and actually work. Case in point? e.l.f. Waterproof Lengthening & Volumizing Mascara ($3). The drugstore mascara is one of our must-have items, as it works to define lashes and add plumpness, without any clumping. A perfect every day mascara, this is one beauty buy you won’t regret.

7. Essence Pure Nude Highlighter

Budget-Friendly Makeup Essence

Essence Pure Nude Highlighter | Target

Everyone needs a highlighter in their makeup bag, but many veer on the side of expensive. Fret not! We’ve found one affordable highlighter that rivals its pricey counterparts. Essence Pure Nude Highlighter ($5) provides the skin with a gorgeous, natural highlight that illuminates the cheeks, temples, brow bone, and anywhere else you want to glow.

8. Milani Everyday Eyes Eyeshadow Collection

Budget-Friendly Makeup Milani

Milani Everyday Eyes Eyeshadow Collection | Target

When it comes to pigmented shadows, Milani has it all figured out — pricing, included. With six shades to choose from, the Milani Everyday Eyes Eyeshadow Collection ($9) helps you find your everyday look and also allows you to have a little fun. Mix and match colors and create a more natural-looking smokey eye, or tap into the shimmer shades for a more glam look!