ULTA is like a beauty lover’s paradise — especially if said beauty lover is into affordable prices. From our favorite drugstore beauty buys to top line makeup and skin care brands, the retail store carries everything and anything we could ever ask for. That being said, shopping at ULTA can be a bit overwhelming, particularly if you don’t know what you’re looking for.
When we want to add a new item to our beauty arsenal but feel a bit lost, we always go for the cult-favorites. These must-have products never let us down. See some of our top picks for cult-favorite beauty products from ULTA, ahead.
1. Benefit Cosmetics They’re Real! Lengthening Mascara
Want false lashes without the commitment? Give Benefit Cosmetics They’re Real! Lengthening Mascara a try! Formulated to curl, lift, separate, and add volume to your lashes, the long-wearing formula is the only mascara you need in your beauty arsenal. With a specially designed brush that reveals unseen lashes, the smudge-free mascara gives you the perfect amount of volume and lift. What’s more? With three shades to choose from — black, brown, and electric blue — you can customize your look however you like.
2. Mario Badescu Glass Bottle Drying Lotion
Prone to breakouts? Those with blemish-prone skin swear by Mario Badescu Glass Bottle Drying Lotion. Fast-acting and effective, this acne spot treatment works to shrink and diminish pimples overnight. With salicylic acid, calamine, and a variety of other powerful blemish drying ingredients, the gentle — yet effective — acne treatment is the ultimate secret weapon against breakouts, blemishes, and more.
3. Anastasia Beverly Hills Modern Renaissance Eyeshadow Palette
If you’re looking for the perfect eyeshadow palette that will take your look from day to night, look no further than the Renaissance Eyeshadow Palette by Anastasia Beverly Hills. With 14 berry and neutral tones to choose from, you can create anything from a subtle berry-colored smokey eye to a natural look in no time.
4. Neutrogena Makeup Remover Cleansing Towelettes
We can’t live without makeup remover wipes, and Neutrogena’s version is a classic. Enriched with soothing cucumber and aloe vera extract, the ultra soft skin-conditioning cloths work to remove makeup with ease while hydrating and replenishing the skin’s surface. The results? Skin that feels soft, clean, and ready for the rest of your skin care routine.
5. IT! Cosmetics Bye Bye Under Eye Anti-Aging Concealer
Kiss dark circles goodbye with this cult-favorite eye concealer from IT! Cosmetics. Enriched with a variety of anti-aging ingredients — think: peptides, hyaluronic acid, antioxidants, and more — the full-coverage concealer can reduce the appearance of wrinkles, conceal dark under-eye bags, and diminish imperfections, such as age spots, broken capillaries, and skin discoloration. What’s more? The concealer doesn’t just cover; it actually works to improve — and over time, fade — signs of aging in the skin.
6. Foreo LUNA
Did you know that a sonic facial cleansing device can cleanse your skin up to 10 times better than hands alone? It’s true! With its ability to deep cleanse the skin and reduce fine lines and wrinkles the Foreo LUNA is a skin care must. With special technology that allows you to gently — yet effectively — cleanse the skin, the Foreo LUNA can give you a healthier-looking complexion with continued use.
7. NARS Pure Radiant Tinted Moisturizer
If you prefer a no-makeup makeup look, then you’ll love this tinted moisturizer from NARS. A cross between a moisturizer and a BB cream, the Pure Radiant Tinted Moisturizer gives the skin a lightweight, natural coverage. However, don’t let it’s barely there formula fool you. The translucent color works to reduce the look of hyperpigmentation and dark spots with just one month of use. That’s because it’s formulated with naturally derived botanicals, which can help you achieve a brighter, more natural-looking glow.
8. Maui Babe Browning Lotion
Behold the cult-favorite to end all cult-favorites: Maui Babe Browning Lotion. Believe it or not, there was once a time when you’d have to fly all the way to Hawaii to get your hands on a bottle of this magical tanning lotion. But, luckily, now all you have to do is pop into your local ULTA. Made from a secret family formula and enriched with all-natural Hawaiian ingredients, including skin-soothing aloe vera, the Maui Babe browning lotion can accelerate the skin’s sun triggered tanning process. That means you can spend less time in the sun and still achieve a Hawaii-worthy bronze.
9. Origins Clear Improvement Active Charcoal Mask to Clear Pores
This wouldn’t be a cult-favorites list without a charcoal mask, and Origins Clear Improvement Active Charcoal Mask to Clear Pores is the one to try. Enriched with activated charcoal, white China clay, and lecithin, the detoxifying face mask works to draw out dirt and debris, absorb environmental toxins, and dissolve impurities. The results? Skin that is deeply cleansed and able to breathe.