Who doesn’t love a cult-favorite beauty product? We all love taking a metaphorical peek into people’s bathroom cabinets and learning which products work the best for the celebrities, stylists, bloggers, and other luminaries we admire the most. That’s because figuring out what everybody else has tried, tested, and loved is a great way to find awesome products that give major results.
This goes for makeup, skin care, and of course, hair products. Many cult-favorite beauty and hair products are expensive purchases, but just as many are surprisingly affordable. We’ve even found a few you can pick up for $25 or less. Each of these products is beloved by hair care enthusiasts the world over. We promise each one has gained the stamp of approval of tons of Sephora shoppers, hair stylists, Birchbox subscribers, and other beauty lovers around the world.
1. John Frieda Beach Blonde Sea Waves: $9
John Frieda’s Beach Blonde Sea Waves is a cult-favorite hair product that many people will recognize. It went off the market for years, but the brand brought it back thanks to popular demand. It’s perfect for creating a tousled, textured look, for enhancing waves, and for texturizing hair of any length.
2. Amika Nourishing Mask: $10
A deep conditioner is an incredibly useful product to have in your routine, especially if you’re worried about split ends or damaged hair. Amika’s Nourishing Mask is a fan favorite thanks to its ability to infuse dry hair with extra moisture. The result is hair that’s healthier, shinier, and more elastic.
3. Bumble and Bumble Prêt-à-Powder: $12
Bumble and Bumble’s Prêt-à-Powder is the perfect multitasking hair product. This all-in-one powder can act as a dry shampoo, is able to extend your style, and can add volume to your hair. And despite its ability to absorb oil and impart major volume, it’s just about invisible in your hair.
4. Kinky-Curly Knot Today Leave-In Conditioner: $12
Want a tried-and-tested product that’s designed specifically for thick, curly hair? Then Kinky-Curly’s Knot Today leave-in conditioner and detangler is for you. This creamy conditioner smooths the cuticle and makes it easy to remove knots and tangles with a wide-tooth comb.
5. Verb Forming Fiber: $14
If you have short hair, you owe it to yourself to try Verb’s Forming Fiber. This award-winning hair product has gathered fans thanks to its strong hold, combined with its ability to make your hair look matte and full. It even enables you to rework a style with wet hands.
6. Bumble and Bumble Surf Spray: $15
Need an easy way to get beachy waves or great texture when your hair is squeaky-clean? You can’t go wrong with Bumble and Bumble’s Surf Spray. This saltwater-based styling spray adds texture and volume. You’ll look like you just came from the beach — even if you’re landlocked with no time for a vacation.
7. L’Oréal Elnett Satin Hair Spray: $15
L’Oréal’s Elnett hair spray is the very definition of a cult-favorite hair product. This hair spray has reached legendary status, and is famous for stylists’ preference for it at red carpet events, runway shows, and photo shoots. It offers long-lasting hold and a shiny finish. Plus, the bottle is equipped with a micro diffuser, which offers a fine spray.
8. Moroccanoil Treatment: $15
The Moroccanoil Treatment from Moroccanoil is a great illustration of how useful oil-infused hair products can be. This product can be used for conditioning, styling, and finishing. It also detangles and speeds up drying time, plus it boosts shine and creates a softer, more manageable texture.
9. Davines This Is a Texturizing Dust: $16
Can you tell that texturizing products are a big deal? A stylist favorite is a product called This Is a Texturizing Dust from Davines. It’s the perfect hair product for long-lasting volume, great root lift, and texture that you can rework. Plus, it leaves your hair soft and smooth with no residue.
10. Klorane Dry Shampoo with Oat Milk: $20
Dry shampoo is an important staple for anyone who doesn’t love washing their hair every day. Klorane’s Dry Shampoo with Oat Milk is a favorite for many people, since it easily cleans and refreshes hair, while adding volume and texture. It leaves hair soft and and revitalized — perfect for when you don’t have the time to wash and style.
11. Living Proof No Frizz Nourishing Oil: $20
Living Proof’s No Frizz Nourishing Oil is a can’t-miss product if you have thick, damaged, curly, or coily hair. It absorbs quickly to block frizz and nourish your hair. The result is hair that feels softer and smoother, but doesn’t feel greasy or heavy. What’s not to love?
12. Sachajuan Dry Powder Shampoo: $20
Sachajuan is a brand to know if you want professional Swedish hair care that’s luxurious, but simple and effective. The brand’s Dry Powder Shampoo is a fan-favorite thanks to its texturizing ability and matte finish. It’s perfect for refreshing your style between washes or just adding texture to long or short hair.
13. DevaCurl NoPoo Decadence: $22
Zero-later, “no shampoo” cleansers are a big deal for curly and coarse hair. A classic cleanser to try is DevaCurl’s NoPoo Decadence, which is super nourishing for your hair and scalp. It adds moisture and strength for gorgeous curls — which isn’t something that can be said for more traditional shampoos.
14. Oribe Dry Texturizing Spray: $22
Fans say Oribe Dry Texturizing Spray from SPACE.NK.apothecary is the original texturizing spray — and the only one you need. This is one of the best products on the market for building volume and adding texture to any hairstyle. It’s a great alternative to dry shampoo, and can be used on clean hair, too!
15. OUAI Matte Pomade: $24
You might not think of pomade as a women’s hair product, but OUAI’s Matte Pomade will change your mind. This finishing paste adds piecey texture to your hair, whether it’s long or short. It’s the perfect way to get that cool, undone look — without things getting too messy.