Dress for the Job You Want With Ben Goorin of Goorin Bros.


Behind every great man is a great … wardrobe. Yes, it’s true — at least when it comes to the handsomely clad, professionally accomplished chaps in our new series, Dress for the Job You Want, which profiles more than a few good men who have proven that success is an equation of both substance and style.

They’ve cut their teeth in the fashion industry, climbed the corporate ladder, created their own companies, and conjured plenty of new ideas — and have looked damn good doing it. For these guys, dressing for the occasion is simply part of the gig.

But you don’t have to be a fully suited, buttoned-up show-off to stake your claim in the game, as suave subtlety often wins in the end. And, with our apologies to Mark Twain, it takes a lot more than just clothes to make the man. However, a good sartorial statement can go a long way when it comes to charting your career course.

Ben Goorin in Goorin Bros. hat

Source: Ben Goorin

As the fourth generation of family leadership, Ben Goorin, president of Goorin Bros., carries the torch of his hat-making legacy in high style. The company continues the longstanding tradition of authentic craftsmanship and is supported by individuals who share the same passion for the cultural, artistic, and hands-on approach of the century-old brand.

Much like his company, Goorin himself follows a timeless, classic approach to style, but it’s not without plenty of unique flair and personality. Just like the hats, his sartorial M.O. is all about making a statement without saying a word.

Finding and embracing a personal style is an easy way to impress people, according to Goorin. “A little effort goes a long way, and it’s one of the reasons I’m so passionate about hats,” he says. “A hat is the easiest way to upgrade your look, instantly.” Here’s what else he had to say about upgrading your work-life dress code — just don’t forget the hat.

Source: Ben Goorin

Source: Ben Goorin

The Cheat Sheet: What do you love most about your job?

Ben Goorin: I love that we’ve built a culture that prizes creativity and embraces risk-taking. Our mantra is “make cool shit,” and everyone in the company holds themselves to that standard. It makes coming to work in the morning an adventure!

CS: Workday essentials?

BG: Lots of coffee. Hat on my head.

CS: How do you define your personal style?

BG: Understated confidence.

Source: Instagram/@bengoorin

Source: Ben Goorin via Instagram

CS: How do you view the relationship between your clothes and your career?

BG: If you are in a position to wear whatever the heck you feel like, ultimately you will be a happier person. If you are sartorially empowered in the workplace, chances are you’re in a career that you love and one that you can commit to for life.

CS: Do you believe that success and good style go hand-in-hand?

BG: Personal success includes paying attention to your appearance. Good or bad, people will make judgments and conclusions based on how much care and attention you put into your wardrobe.

Source: Instagram/@BenGoorin

Source: Instagram/@BenGoorin

CS: Where do you find some of your best sartorial statements?

BG: Much of my inspiration comes from our merchants and shopkeepers. They’ve got incredible style and aren’t afraid to take fashion risks. They’re always pushing the boundaries and at the same time manage to look polished and professional — just one of the reasons that I always look forward to visiting our shops.

CS: Where do you like to spend your off-duty hours?

BG: Getting a deep tissue massage.

CS: Best career advice you’ve received?

BG: Don’t waste your time doing things that you don’t like.

Source: Ben Goorin

Source: Ben Goorin

CS: Best style advice you’ve received?

BG: Start with the hat, the rest of your wardrobe will come naturally.

CS: What are your “style cheats”?

BG: Wear clothes that fit properly. Know your size and be willing to get your clothes tailored (become best friends with your tailor!). And, match your hat to your eye color.

Follow Rachel on Twitter @rachellw and Instagram @rachellwatkins

More from Gear & Style Cheat Sheet: