How to Be Stylish: Michael Petry, Creative Director of TUMI
Having good taste and impeccable style doesn’t happen overnight. Sometimes, it takes learning from the best in the industry to truly perfect dressing like a fashion-forward, modern man. Welcome to our series, “How to be Stylish,” where we pick the brains of some of the most respected figures in fashion for their ultimate style tips.
Once upon a time, checking in at the airport was a fashionable affair. Women would be coiffed and primped to perfection while men would sport their most dapper suits. But, in an age of sweats and sneakers, finding those brands that bring style back into the jet-setting life is equal parts refreshing, difficult, and covetable. Enter TUMI, the posh company that has been serving up some seriously chic travel products for 40 years. And at the head of the label is Michael Petry, the brand’s new creative director. Though he took the reigns of the luxury brand only a few months ago, Petry boasts an impressive resume: His previous design stints include popular brands such as Adidas, Ralph Lauren, and Prada. Here, we talk style, travel, and what’s next for TUMI with Petry.
The Cheat Sheet: As the new creative director of TUMI, what are you hoping to bring to the brand?
Michael Petry: Since beginning my role here at TUMI, the goal has been, and will continue to be, to evolve the brand aesthetic by making cool products, as well as elevating both the creative process of the product and our global marketing appearance. One of the many things that I’m looking forward to is introducing exciting new categories and styles for the brand in the upcoming collections.
CS: What’s the one thing every stylish, modern man should invest in?
MP: I’d say an essential, stylish item would be a “do-it-all” satchel — something to bring with you for every day, an overnight trip or even a quick weekend getaway. I believe that art of intelligent design should be grounded in multifunctionality — using innovative design to creatively provide travel solutions to make life easier, more convenient,. and more enjoyable. The TUMI aesthetic is modern, yet classic, with absolute sophistication appreciated by the world’s movers and makers.
CS: One of the many great things about TUMI is the brand’s ability to provide stylish yet practical suitcases and travel goods. What are some things Cheat Sheet readers should look for when picking out a new suitcase or piece of luggage?
MP:Luggage in general is becoming more of a fashion and lifestyle accessory; consumers are demanding both comfort and style, and thus these key attributes play a crucial role in our designs. We see these consumer needs equally as important as the functional elements of our products. One of the greatest things about TUMI is that we offer a full assortment of lifestyle products, which include collections for women, men, business and travel. These pieces are becoming more than “just a bag” to transport personal belongings from Point A to Point B; they are becoming an extension of your individual, day-to-day journey.
CS: On the topic of luggage and travel, as a stylish man, what are three things Cheat Sheet readers should always pack with them when traveling?
MP: Extra charger, notebook, and camera. You never know when inspiration will strike!
CS: Where do you see TUMI in the next five years?
MP: My objective for TUMI is to constantly move forward: Evolving the brand’s aesthetic by continuing to source the best materials on Earth and introducing new collaborations and collections, all the while ensuring we remain true and authentic to the TUMI brand. We continue to push boundaries with new design concepts and perfecting the materials that we use. As we evolve and improve upon each collection, we ensure those innovations are carried forward to as many future collections as possible in an effort to deliver the best product to all of our global citizens.
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