They have tried to offer high-end products before
Remember the Airpods that Apple created when they got rid of the headphone jack on the latest iPhone? Odds are, you haven’t exactly seen them spreading like wildfire (at least not like the white cord that seemed to be flopping around everyone’s neck a few years ago). The reason most cited by consumers for not buying into Apple’s AirPods is that they were too expensive, at a hefty $159 price point. Between that, and concerns about the lack of a cord, it’s been a tough sell ever since its launch.
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