Simply being an actor, model, or director doesn’t cut it in Hollywood. Now, celebrities build brands. And building a brand sometimes starts with beauty products. Ahead, we rounded up the best and worst beauty product lines created by celebrities, including Melania Trump (page 11).
Best: Miranda Kerr’s Kora Organics
Model Miranda Kerr started Kora Organics using ingredients she remembered from her grandparents’ farm in Australia. The all-natural brand is expensive but delivers results. Today, Kerr focuses on running her business first and modeling second.
Hint: An actress with a Hollywood legacy to live up to makes an incredible makeup line.
Best: Drew Barrymore’s Flower Beauty
Actress Drew Barrymore is now known for her beauty line, Flower Beauty. Products in the line are award-winning and cruelty-free. The best part is the line is wallet-friendly. Visit a local Walmart to try Flower Beauty products for yourself. We suggest the brand’s highlighter stick.
Hint: One of the most successful women in the beauty industry is a former actress.
Best: Jessica Alba’s The Honest Company
Jessica Alba runs a $1.7 billion company based on nontoxic household goods, according to Forbes. The division of the company we especially love is the makeup line. Jessica Alba’s touted her products on YouTube channels, demonstrating how to use each product on herself or on a model. The products are gentle on the skin and actually work.
Hint: This model’s love for makeup inspired her brand.
Best: Rosie Huntington-Whiteley’s Rosie for Autograph
Model Rosie Huntington-Whiteley collaborated with the brand, Autograph, to make a collection of makeup. The shades in Rosie’s line are everyday colors anyone can wear and are makeup-artist approved. “The formulas were really important to me so it’s all been tried and tested by myself and by close make-up artist friends of mine as well,” she tells British Vogue.
Hint: This collection’s so popular, it’s sold out.
Best: Victoria Beckham for Estee Lauder
In a limited edition collection for Estee Lauder, Victoria Beckham introduced a small range of products. Makeup artists and customers alike were raving about the quality of the products. People loved the products so much they’re all sold out. And the hefty price tag on the limited edition items didn’t stop customers from stocking up.
Hint: This brand is the first to use this trendy ingredient.
Best: Josie Maran Cosmetics
Model Josie Maran’s name is now synonymous with her beauty brand instead of modeling. Maran created a line of cosmetics all containing argan oil, something no other brand had done at the time, according to Total Beauty. Every product in Maran’s lineup is worth the price tag, delivering optimal results.
Hint: A model quits to start her own business that’s hugely successful today.
One of the longest running beauty brands is Iman. Iman herself quit modeling in 1994 to start her own beauty brand after makeup artists struggled to find products to match her skin tone. Since then, her business has grown into a brand worth millions, according to Wonderland magazine.
Hint: Rihanna spends years creating a beauty brand.
Best: Rihanna’s Fenty Beauty
Rihanna’s makeup line is all about “beauty for all,” according to the brand’s website. Living up to that claim, the brand has 40 shades of foundation. Her products already have a cult-like following, selling out of products almost immediately after they launch.
Hint: This brand’s long wearing makeup shines.
Best: Kat Von D Beauty
Known for having “long wear, high pigment, cruelty-free” products is Kat Von D Beauty. Kat Von D is a tattoo artist who has a wildly successful makeup brand. The brand’s products receive awards from readers and beauty editors. Three of the best-selling products are award winners.
Hint: A reality TV star creates a lackluster line of beauty products.
One of the worst celebrity beauty lines is by Snooki, famous for her time of the MTV reality show, Jersey Shore. The packaging of her makeup line is filled with bold colors and crazy patterns, according to Total Beauty. The line is expensive and doesn’t deliver. For that price, you’re better off buying makeup products from another celebrity.
Hint: The first lady’s beauty line doesn’t give users results.
Worst: Melania by Melania Trump
Racked calls the way items are described on Melania’s website, “endearingly vague and insane-sounding.” The “caviar is a gimmick,” Total Beauty says. “There isn’t much research to support anti-aging benefits.” Melania’s line is now defunct because of complicated legal issues.
Hint: Consumers don’t “eat up” these edible beauty products.
Worst: Jessica Simpson Dessert Beauty
During Jessica Simpson’s quest to become a powerhouse businesswoman, she launched a line of completely edible beauty products. The line was introduced in the early 2000s and sold in Sephora stores. The scents in the range borderlined on smelling sickly sweet. Legal issues led to the demise of the brand, according to InStyle.
Hint: A limited number of shades makes this Kardashian beauty line awful.
Worst: Kardashian Beauty
Khloe, Kourtney, and Kim Kardashian developed a line named Khroma and faced legal troubles, which led them to change the name to Kardashian Beauty. “They could have done a range that thoughtfully tackles the problems mixed-race girls,” Wonderland magazine says. However, the shades in the Kardashian Beauty range are extremely limited.
Hint: Lindsay Lohan’s beauty product is a disaster.
Worst: Lindsay Lohan’s Sevin Nyne
No one remembers Lindsay Lohan’s line of self-tanners for good reason. When Lohan began selling the self-tanners, people weren’t impressed. Plus, Lohan was accused of stealing the formula for her product from another company, according to Wonderland magazine. However, Lohan’s supposedly entering the beauty world again with a makeup line.
Hint: A boy band misses the mark with this fragrance.
Worst: Our Moment by One Direction
One of the most successful boy bands of all time, One Direction, introduced a perfume at the height of their fame. The perfume didn’t fit well with the boy band persona. Chances are, the boys didn’t smell the fragrance before agreeing to market the scent. “It smells really strong of alcohol and the fragrance doesn’t last,” a customer said in a review on Amazon.
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