These Are the Most Popular Makeup Products at CVS
Keeping face — an artistic, perfectly contoured one, no less — doesn’t have to completely kill your budget. In fact, there are tons of drugstore items that work their magic for a fraction of the price. Yet sifting through aisles and aisles (and aisles!) of makeup isn’t for the impatient. There are tons of factors that go into selecting makeup — your complexion and preferred formula are two of them. To make your search slightly easier, we asked our friends at drugstore mecca CVS for their 10 best-selling products and listed them below in no particular order.
1. e.l.f. Poreless Face Primer
It doesn’t take a beauty expert to know that a primer should be a key part of any makeup routine. A good primer will keep your makeup in place, reduce fine lines, and blur the appearance of pores. When it comes to drugstore buys, it doesn’t get much better than e.l.f.’s primer. Not only does this formula do everything a primer should do, it also has tea tree extract, vitamin A, and vitamin E, all of which have anti-aging and/or restorative properties.
2. Maybelline Fit Me Concealer
Want to cover up some dark circles or blemishes without caking your entire face with foundation? That’s where Maybelline’s concealer comes in handy. Free of unnecessary oils or waxes, this concealer is lightweight and the perfect way to nail the “no makeup” makeup look. Available in six shades, it’s no wonder’s this pick is a favorite amongst CVS shoppers.
3. Wet n Wild Silk Finish Lipstick in Dark Wine
Finding a lipstick that’s creamy, available in several colors, and looks just as great hours later isn’t what we’d call easy. But luckily, Wet n Wild’s lipstick ticks all the boxes. And out of the 24 versatile colors to choose from, the brand’s seductive Dark Wine shade is the clear favorite. Best of all? It’s only $1.50.
4. Maybelline Great Lash Washable Mascara
As a recipient of Allure‘s Readers’ Choice Award and reportedly America’s favorite mascara, it’s no wonder Maybelline’s Washable Mascara is one of CVS’s best-sellers. This tiny pink and green tube does it all: It’s hypoallergenic, conditions your lashes as you sweep it on, and stays in place until you wash it off. If you’re looking to pump up the drama, Blackest Black is the color is for you.
5. NYX Professional Makeup Make Up Setting Spray
A primer can only do so much. If you’re dashing from the office to a spin class to drinks with the girls — or if you stepped foot outside during a particularly intense heat wave — you’ll need to call in some reinforcements. Once your done putting on your makeup, simply spritz NYX Professional Makeup’s setting spray for a lasting, matte finish.
6. NYX Professional Makeup Studio Finishing Powder
Don’t want to spritz your face? NYX’s finishing powder will get the job done, too. Another CVS favorite, its translucent finish leaves behind a luminous glow.
7. e.l.f. Bronzer
Thanks to e.l.f.’s Bronzer, you’ll be able to get a healthy, post-vacation glow without stepping foot on a plane. This palette is composed of four different shades, so you can choose one or blend them all together to get a color that best matches your complexion. Faking the perfect tan doesn’t get any easier.
8. L’Oréal Voluminous Washable Mascara
Anyone in the market for a set of long, luscious lashes needs to pick up the Voluminous Washable Mascara from L’Oréal. This little tube separates each lash and can reportedly increase the fullness of your lashes five times without any clumps or smudges. Now that’s what we call a miracle product.
9. Revlon Ultra HD Matte
Consider Revlon’s Ultra HD Matte the perfect cross between a lipstick and lipgloss. Its sponge applicator makes it incredibly easy to apply, but its matte finish is built to last. Another perk: It boasts a sweet vanilla and mango scent.
10. CoverGirl Perfect Point Plus Eyeliner
Last but not least? Eyeliner. With several brands, colors, and applicators to choose from, finding a drugstore option that best suits your needs can be difficult. CoverGirl’s Perfect Point Eyeliner is a favorite because it’s incredibly easy to use (no tearing at your lids for the perfect cat-eye) and comes with a smudge tip so you can switch up your look for a first date or girl’s night. As for the color? Black Onyx is a crowd-pleaser.
[Editor’s note: This story was originally published June 6, 2017.]