12 Super-Popular Beauty Products That Sephora Can’t Keep in Stock

You can shop for great beauty products just about anywhere. Your local Sephora, your favorite department store, or even your closest drugstore are all great destinations. But Sephora is one of our favorite places to shop. We love poring over the labels of new skin care arrivals (and wondering whether the serums and treatments in question can live up to their promises). Plus, we like comparing colors to find the best lip color or nail polish. And we love the opportunity to ask the experts for their recommendations, or to request samples of pricy products before we splurge.

But for all the things we love about Sephora, there are some things that we definitely dislike. And that includes Sephora’s struggle to keep some products in stock. Usually, a product that sells out incredibly quickly is at the forefront of a fun new trend (or at least has a celebrity’s name attached to it). Other times, it’s simply a great formula that lots of people have heard about.

In any case, it’s pretty interesting to check out the products that Sephora has had trouble keeping in stock. Some of the products ahead had high-profile launches and sold out way too quickly when they first became available. Others are staples that regularly seem to fly off the shelves too quickly for Sephora to keep up with. Read on to check out some of the products that are so good that Sephora just can’t seem to keep them in stock.

1. Anastasia Beverly Hills Contour Kit

Anastasia Beverly Hills Contour Kit

Anastasia Beverly Hills Contour Kit | Sephora

Totalbeauty.com refers to the Anastasia Beverly Hills Contour Kit as “the contour palette that Sephora couldn’t keep in stock.” The palette reportedly sold out within a matter of hours the first few times it was rereleased at Sephora. It has three shades for highlighting and three for contouring, and it’s offered in three different colorways so you can choose the right one for your skin tone. 

2. Ciaté London Triple Shot Mascara

Ciaté London Triple Shot Mascara

Ciaté London Triple Shot Mascara | Sephora

When Ciaté London’s Triple Shot Mascara first launched, numerous publications reported that it might be the perfect mascara. But as InStyle reports, the product repeatedly sold out on Sephora’s website. The reason why it’s so popular? In addition to adding length and volume, this mascara also imparts a glossy finish. Plus, the domed bristles on the brush make it easy to coat every lash with a single swipe. 

3. Drunk Elephant T.L.C. Framboos Glycolic Night Serum

Drunk Elephant T.L.C. Framboos Glycolic Night Serum

Drunk Elephant T.L.C. Framboos Glycolic Night Serum | Sephora

Drunk Elephant is a favorite skin care line among people who like natural ingredients but want real results — a tough balance to strike. So that explains why The Cut reports Sephora just can’t keep the line in stock. Each of the brand’s products, like the T.L.C. Framboos Glycolic Night Serum, is fragrance-free and mostly natural with ingredients that are clinically proven effective. And those ingredients are included at an effective pH, which is especially important in an exfoliant like this one.

4. Drunk Elephant T.L.C. Sukari Babyfacial

Drunk Elephant T.L.C. Sukari Babyfacial

Drunk Elephant T.L.C. Sukari Babyfacial | Sephora

Another Drunk Elephant product that’s flying off Sephora shelves? The T.L.C. Sukari Babyfacial. Bea McMonagle reports for Forbes that Babyfacial, which is suitable for sensitive skin even with the included 25% alpha hydroxy acid and 2% beta hydroxy acid, “promptly sold out” after its launch at Sephora. That’s probably because it’s incredibly difficult to find well-formulated exfoliants in the first place. And that goes double for products that will be effective but also gentle for sensitive skin. 

5. Herbivore Botanicals Bamboo Charcoal Detoxifying Soap Bar

Herbivore Botanicals Bamboo Charcoal Detoxifying Soap Bar

Herbivore Botanicals Bamboo Charcoal Detoxifying Soap Bar | Sephora

Herbivore Botanicals is another natural line that’s made quite a splash among Sephora customers, the Los Angeles Times reports. One product that’s repeatedly sold out is the Bamboo Charcoal Detoxifying Soap Bar, which promises to deeply cleanse and exfoliate. It’s especially ideal for oily, combination, and blemish-prone skin. Plus, it’s not only vegan and gluten-free, but is also formulated with cruelty-free and 100% natural ingredients.

6. Herbivore Botanicals Blue Tansy AHA + BHA Resurfacing Clarity Mask

Herbivore Botanicals Blue Tansy AHA + BHA Resurfacing Clarity Mask

Herbivore Botanicals Blue Tansy AHA + BHA Resurfacing Clarity Mask | Sephora

Another Herbivore Botanicals favorite that’s repeatedly sold out at Sephora (and elsewhere, for that matter)? The Blue Tansy AHA + BHA Resurfacing Clarity Mask. This clarifying and cooling gel mask incorporates blue tansy, which Into the Gloss names an ingredient to know. The mask gently exfoliates, smooths, and resurfaces your skin. And unlike many other products, it doesn’t include any artificial ingredients, alcohol, fragrances, or even artificial colors.

7. Huda Beauty Liquid Matte Lipstick

Huda Beauty Liquid Matte Lipstick

Huda Beauty Liquid Matte Lipstick | Sephora

Huda Beauty’s Liquid Matte Lipsticks sold out quickly after they launched at Sephora. As Kali Borovic reports for Bustle, “The first time around, these products flew off the virtual shelves. It was pretty much the launch heard around the world.” Shades like Muse, a muted rose, still routinely go out of stock. That’s because these lipsticks are long-wearing but comfortable, with the kind of transfer-proof finish that guarantees you can put one on and forget about it. 

8. Kat Von D Alchemist Holographic Palette

Kat Von D Alchemist Holographic Palette

Kat Von D Alchemist Holographic Palette | Sephora

Kat Von D’s Alchemist Holographic Palette sold out on Sephora’s site pretty quickly after it launched. The palette, which Sephora describes as “an eye, lip, and face transformer palette with four holographic shades,” was designed for creating special effects when layered with eyeshadows and lipsticks. It also doubles as a highlighter. Bustle’s Kali Borovic reports the palette was likely to sell out quickly. And that prediction definitely proved true.

9. Kat Von D Studded Kiss Lipstick

Kat Von D Studded Kiss Lipstick

Kat Von D Studded Kiss Lipstick | Sephora

Lexy Lebsack reports for Refinery29 that one of the products that repeatedly sells out at Sephora is Kat Von D’s Studded Kiss Lipstick. The formula is known for bold colors and long-lasting wear. And the line includes shades that range from classic to statement-making. A few of the colors that repeatedly sell out? Coven (a matte lavender), Poe (a shimmer navy), Lolita (a matte dusty rose), and Vampira (a matte deep reddish burgundy). 

10. OUAI Smooth Shampoo and Conditioner

OUAI Smooth Shampoo and Conditioner

OUAI Smooth Shampoo | Sephora

OUAI is the creation of Jen Atkin, the Kardashians’ “hair guru.” So it’s no surprise the products sold out almost instantly when they first launched. Two award-winning products in the line are the Smooth Shampoo and the Smooth Conditioner. Together, they tame frizz and make your hair smooth and shiny. Which makes it even easier to achieve your favorite look. 

11. Sunday Riley Power Couple Duo

Sunday Riley Power Couple Duo

Sunday Riley Power Couple Duo | Sephora

Sunday Riley’s Power Couple Duo is a kit that includes the brand’s Good Genes Treatment and its Luna Sleeping Night Oil. The kit is exclusive to Sephora and has sold out and come back in stock several times since it launched. Both Good Genes and Luna have generated a huge amount of press from beauty bloggers and columnists. Good Genes is formulated with lactic acid to exfoliate and moisturize your skin. And Luna is formulated with a trans-retinol ester and botanical oils to reduce the appearance of pores, fine lines, and sun damage. 

12. Too Faced Sweet Peach Glow Highlighting Palette

Too Faced Sweet Peach Glow Highlighting Palette

Too Faced Sweet Peach Glow Highlighting Palette | Sephora

Bustle reports many pieces in Too Faced’s Sweet Peach collection were quick to sell out on the Too Faced website. And many sold out on Sephora’s website, too. The Sweet Peach Glow Peach-Infused Highlighting Palette proved particularly popular, probably because it promised to impart “the natural radiance of a glowing peach sunset” and to “give your skin the appearance of being bathed in the most beautiful peachy golden light.”

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