Socially Conscious Beauty: Why This Trend Is Worth All the Hype

When it comes to beauty products, consumers have become smart. Not just with their knowledge of gross — read: toxic — ingredients, but with their purchasing power, too. And now more than ever before, beauty brands recognize the importance of giving back. What was once a superficial industry using marketing tactics to make a buck is now a socially-conscious beauty industry that donates profits, products, and more to various philanthropic initiatives.

Whether they’re donating a percentage of their sales to a great cause, or making a point to source ingredients from free trade initiatives, socially conscious beauty brands are pulling out all the stops in the name of good. And get this: Most of them require customer involvement.

Want to know how to give back through your beauty routine? Peep at our list of beauty brands that do good — plus, how they’re doing good — ahead.

1. Earth Tu Face

Earth Tu Face Body Butter

Pick your beauty product by your charity. | Earth Tu Face

Beauty brand Earth Tu Face’s Change-Makers Initiative pairs their all-star products with all-star organizations in hopes of a brighter, more beautiful future. Through the initiative, consumers can get involved and give back to women, humankind, and the planet. Here’s how:

For more information on Earth Tu Face’s philanthropic efforts, click here.

2. Rahua

Rahua Enchanted island salt spray

Get perfect hair while protecting flamingos. | Rahua

In an effort to protect pink flamingos and other endangered species in the Galápagos Islands, hair care brand Rahua created The Pink Flamingos Project. A portion of every sale of their Enchanted Island Salt Spray ($32) goes toward hiring the local men and women of the Galápagos Islands to clean up the islands in hopes of keeping the flamingos’ habitat clean. Not to mention, it brings added income and pride to locals.


YLLO turmeric face scrub

Turmeric has many beautifying properties. | YLLO Beauty

In South Asian cultures, the Haldi ceremony — which consists of applying a paste made up of mostly turmeric to the bride and groom’s bodies — is performed before weddings. However, many of these brides are girls marrying before their 18th birthday. Together with Girls Not Brides, YLLO is hoping to put an end to child marriage with their Turmeric Face Scrub ($24.95). They donate 10% of all product profits to Girls Not Brides member organizations across the globe.

4. Burt’s Bees

Burt's Bees Tinted Lip Balm

Honeybees are vital to our ecosystem. |

It’s no secret that bees are vital to our ecosystem, which is why Burt’s Bees created The Burt’s Bees Greater Good Foundation. Dedicated to supporting human and honeybee health through charitable, grassroots initiatives, the nonprofit has issued over $2.4 million in grants to various nonprofit organizations, including the Rural Advancement Foundation International, the Inter-Faith Food Shuttle, and the Eno River Association.

5. Heritage 1933

Heritage 1933 beauty box

They donate hair care to women in need. | Heritage1933

When Heritage 1933’s founders created the company, they knew they wanted to do good with beauty. So, the brand set its sights on improving the well-being, self esteem, and confidence of women and children in need. With that being said, for every product purchased, Heritage 1933 donates free hair care to women and children in shelters. To learn more about the brand’s initiative, click here.

6. Teleties

Teleties mint green hair band

Their goal is to find the cure for Lyme Disease. | Teleties

What do you get when you mix an innovative, no-crease hair tie company with the Global Lyme Alliance? Hair tie brand, Teleties. In an effort to find accurate diagnosis, prevention, and a cure, the brand donates a percentage of every Teleties sale to support important research and education efforts through the Global Lyme Alliance initiative. For more information on their cause, click here.

7. Thrive Causemetics

Thrive eyeshadow pallet

They donate to help those going through cancer or domestic violence. | Thrive

After losing her best friend to cancer, former makeup artist Karissa Bodnar created Thrive Causemetics — a beauty brand that donates beauty products to patients undergoing cancer treatments or thriving through domestic violence. The goal is to help them to feel beautiful and empowered, no matter what their situation may be. Here’s how it works: For every purchase, the brand will donate one beauty product to women going through difficult times.

8. LUSH Cosmetics

Lush Charity Pot

Their lotion is great for more than one reason. | LUSH

When it comes to socially conscious beauty, LUSH cosmetics knows a thing or two. From their PETA-friendly ingredients to their beloved Charity Pot ($7.95) lotion, the brand is making big strides to leave a lasting impact on Earth. Speaking of, when you purchase a Charity Pot, 100% of the price — sans the taxes — goes toward small grassroots organizations in environmental conservation, human rights, and animal welfare. Now, that’s a purchase that will make you feel good.

9. Honest Beauty

Honest Beauty Eye cream

They’re inspiring girls to live up to their potential.| Honest Beauty

Honest Beauty believes that technology has the power to empower. That’s why they’ve committed themselves to initiatives like Girls Who Code and to inspire young girls to be future leaders in male-dominated industries, such as tech. For more information on their cause, click here.

10. Make

Make dew pot

Get a highlight while empowering female entrepreneurs. | Make Beauty

Make Beauty wants to see women-led and women-owned cooperative businesses take over the world, which is why they donate 10% of all sales to the We See Beauty Foundation. For every product you purchase, you can help to create shared prosperity and inclusive economic growth by empowering female entrepreneurs.

11. Philosophy

Hope in A Jar Philosophy

Support mental health efforts while you moisturize. | Philosophy

Want to support mental health efforts and indulge in bath and body products? Purchase a product from Philosophy! The cult-favorite bath and body brand’s Hope & Grace Initiative ensures that 1% of all USA net profit sales supports community-based efforts in mental health.

12. Laura Mercier

Laura Mercier Foundation primer

They’re a beauty favorite.| Laura Mercier

Beauty lovers everywhere can’t get enough of Laura Mercier’s products. But, that’s not the only thing the brand is good for. The brand has it’s own ovarian cancer fund — formally knowns as The Laura Mercier Ovarian Cancer Fund (LMOCF) — that focuses on raising awareness, funding research, and treating and supporting women with ovarian cancer. To support their cause, purchase a LMOCF product — all profits are donated to their cause — or donate, here.

13. Shea Terra Organics

Sheaterra Moroccan Argan Oil

They help preserve African wildlife. | Shea Terra Organics

Shea Terra Organics wants to help native Africans preserve their wildlife habitats through beauty. Since early 2000, the brand has been working with cooperatives and conservation groups to not only introduce some of the continent’s indigenous healing ingredients to the world but also to assist in animal conservation efforts, free trade, and community empowerment.

14. Beautiful Rights

Beautiful Rights Lipstick

Get your lipstick in Pink Pantsuit.| Beautiful Rights

Founded on the night of the 2016 presidential election, Beautiful Rights is a beauty brand on a mission to shatter the glass ceiling. With that in mind, the brand donates 20% of all sales to women’s rights and gender initiatives of your choice. When you purchase a lipstick or lip gloss, you have the choice between donating to Planned Parenthood, the ACLU, Momsrising, Emily’s List, LAMBDA Legal, or Legal Momentum.

15. Brandless

Brandless gel hand soap

They sell delicious smelling hand soap for a good price. | Brandless

While Brandless carries a variety of different products — from beauty to cleaning supplies to pantry items — their beauty products are some of our favorites. And, get this: Their extremely low price-point isn’t the only good thing about them. Every time you shop the brand’s website — whether you buy one bottle of Maple Ginger Hand Soap or Organic Dried Cranberries — the company will donate one meal to Feeding America’s Give Back program.