Whether you consider yourself a full-fledged beauty junkie or not, grazing the beauty aisles at Target never gets old (though, it can get expensive). And while Target’s vast variety of beauty buys are always up to par, there is one specific type of beauty product they excel the most in: the cult-favorites. From the classics to the products pros swear by, their collection of cult-favorite beauty products is, without a doubt, one of the most impressive rosters we’ve ever seen.
Looking for a facial serum that makes scars disappear? What about a BB cream that corrects dark spots? A hair mask that reverses damage? Since we know you don’t actually go to Target for just one thing, we’ve compiled a list of the most popular cult-favorite beauty products to add to your cart. Happy shopping!
1. Thayers Witch Hazel Alcohol Free Toner in Rose Petal
As far as toners are concerned, Thayers Witch Hazel Alcohol Free Toner in Rose Petal ($10.95) is an absolute must-have item for the skin care-obsessed. Ideal for sensitive skin types, the cult-favorite skin toner lifts away leftover dirt and debris that your cleanser might have missed, balances the skin’s pH level, and preps the skin for hydration. Thayers carries their classic witch hazel in a variety of scents, but the Rose Petal is by far their most beloved scent.
2. Bio-Oil Specialist Skin Care
Looking for a skin care product that pretty much does it all? Give Bio-Oil Specialist Skin Care ($13.19) a try! Formulated with a breakthrough ingredient called Purcellin Oil — which makes it easier for your skin to better absorb the product — the nourishing oil serum nourishes, softens, and soothes dry skin. But, that’s not all. This cult-favorite is also powerful enough to fade scars, stretch marks, and uneven skin tones, too.
3. Batiste Original Clean Dry Shampoo
Whether you’re looking to extend the life of your blowout or add some volume to your roots, Batiste Original Clean Dry Shampoo ($5.99) has you covered. At $6 a pop, the cult-favorite dry shampoo houses an innovative starch-based formula that boosts volume and eliminates excess oil and grease for a fresher, cleaner ‘do. What’s more? Unlike most dry shampoos, this one won’t leave your roots looking dull, lifeless, and, well, caked in powder.
4. Pixi Glow Tonic
If you’ve scoured the beauty aisles of Target recently, chances are you’ve come across a display of gorgeous, millennial pink and mint green beauty products by Pixi. And while the brand carries a few cult favorites, their Glow Tonic ($15) goes down as one of the internet’s most beloved skin care products. Formulated with 5% glycolic acid, aloe vera, and ginseng, the alcohol-free elixir gently gets rid of dead skin cells, softens the complexion, and promotes a radiant glow.
5. Aveeno Positively Radiant Daily Moisturizer
Finding a good drugstore moisturizer is easier than you think. In fact, Target stocks a ton of them. That being said, there is one cult-favorite that stands out from the crowd: Aveeno Positively Radiant Daily Moisturizer ($12.29). Formulated to help even out the skin tone and promote a more radiant complexion, the skin-nourishing moisturizer is a must-have on your shopping list. What’s more? The daily moisturizer also fades brown spots, improves blotchiness, and helps protect the skin from the sun with SPF 15.
6. Maybelline Great Lash Mascara
This wouldn’t be a cult-favorite list without the cult-favorite mascara. Maybelline mascara has been around since the early 1900s, and their Great Lash Mascara ($4.49) is a timeless 40-year-old favorite. With 7 shades to choose from, the drugstore mascara features a lash-doubling formula that glides on to give you a full-lash look.
7. Tangle Teezer Original Hair Brush
Kiss tangled hair goodbye with the Tangle Teezer Original Hair Brush ($14.99). From hair professionals to beauty vloggers, the plastic hair brush looks like something straight out of Barbie’s vanity. With its patented teeth technology, the innovative hair brush delivers a different kind of stroke that glides through tangles and leaves the hair smooth, shiny, and — above all — tangle-free.
8. Baby Foot Peel
It’s no secret that the internet loves a good — i.e. gross — beauty treatment. And the Baby Foot Peel ($25) does not disappoint. Formulated with 17 types of natural extracts, the gentle yet effective foot mask gets rid of hard-to-remove dead skin cell buildup and leaves the soles feeling ultra smooth and moisturized. The only downside? It takes a few days for it to work its magic, which isn’t exactly a downside when you’re left with baby soft, callus-free feet.
9. St. Ives Apricot Scrub
An oldie but a goodie, St. Ives Apricot Scrub ($3.64) is in a league of its own. Formulated to slough off dry, dead skin cells and provide the complexion with a deep cleanse, the cult-favorite facial exfoliator leaves the skin looking and feeling silky-soft, smooth, and radiant. But that’s not all. In addition to exfoliating the skin, the drugstore formula contains salicylic acid to prevent blemishes and blackheads.
10. Cetaphil Gentle Skin Cleanser
If you’re looking for an affordable face wash that dermatologists recommend, give Cetaphil Gentle Skin Cleanser ($8.69) a try (though chances are good that you already have). Made to remove pore-clogging dirt and debris, makeup, and other impurities from the skin, this cult-favorite cleanser will leave the skin looking extra fresh, purified, and radiant.
11. OPI Nail Polish
With so many OPI Nail Polish ($5.99) shades to choose from, why go to the salon when you can just go to Target? From cult-favorite shades to trending colors to seasonal launches, there are a variety of different polishes you can choose.
12. Burt’s Bees Almond & Milk Hand Cream
Did you know that your hands are one of the first areas of your body to age? And just like the skin on your complexion, the skin on your hands thrives off hydration. Target shoppers love Burt’s Bees Almond & Milk Hand Cream ($8.79) for its ability to soften and soothe the hands. What’s more? The cult-favorite hydrator also has anti-aging properties. Formulated with antioxidant-rich vitamin E, the cream protects the skin from aging aggressors and promotes younger-looking paws.
13. Eva NYC Therapy Session Hair Mask
Kiss damaged strands goodbye with Eva NYC Therapy Session Hair Mask ($15). A favorite among influencers and beauty bloggers alike, the nourishing hair mask is infused with Keravis protein and argan oil to strengthen and repair damaged hair.
14. MISSHA M Perfect Cover BB Cream
One of the best parts about Target beauty is that they’re always adding new brands and products to their roster. Case in point: MISSHA M Perfect Cover BB Cream ($22). A cult-favorite among beauty lovers everywhere, this Korean beauty must-have combines cosmetics and skin care for the ultimate beauty product. In addition to providing excellent coverage, the must-have BB cream offers dark spot correction, UV protection, and powerful anti-aging ingredients.
15. OGX Nourishing Coconut Milk Shampoo and Conditioner
If you’re looking for an affordable shampoo ($10.99) and conditioner ($10.99) duo that can nourish and soften your strands, look no further. OGX Nourishing Coconut Milk Shampoo and Conditioner are formulated with an exclusive blend of organic coconut milk and whipped egg white proteins to strengthen the hair and add elasticity back into your strands.
16. Harry Josh Pro Hair Dryer 2000
While Target is home to many affordable beauty buys, it’s also home to an outstanding collection of professional-grade products and tools. Case in point: Harry Josh Pro Hair Dryer 2000 ($249.99). A cult-favorite among hair professionals, this state-of-the-art hair dryer is lightweight, uses a dual filtration system that reduces energy consumption, and can help you achieve your sleekest, most voluminous blowout yet. What’s more? The mint green blow dryer is the most powerful dryer in its class and cuts drying time in half with a wind speed of 80+ mph.
17. Not Your Mother’s Beach Babe Sea Salt Texturizing Spray
Add some texture to your ‘do with Not Your Mother’s Beach Babe Sea Salt Texturizing Spray ($4.79). Infused with natural sea salt and sea kelp, the cult-favorite salt spray can give you sexy beach hair sans the beach. Perfect for those looking for a minimal effort hairstyle, this spray is a must-have in your arsenal!