What Is Lyft Personal Plan? Everything You Need to Know About the Subscription Plan
These days, it’s hard to imagine a world without Lyft, Uber, and other on-demand transportation services. From daily commutes to airport transportation to taxi rides home after a night out with friends, the future of transportation and ride sharing is now — and it’s only getting more competitive. With that in mind, Lyft recently introduced a new type of ride service called Lyft Personal Plan that raises the bar to new standards.
What is Lyft Personal Plan?
“Lyft Personal Plan is a custom subscription that lets people pay a certain amount each month to lock in a consistent price for rides of their top route — even when it’s busy,” Katie Dill, VP of design at Lyft tells The Cheat Sheet. “Whether it’s a morning commute, getting to the gym, or heading to a favorite coffee shop, the Lyft Personal Plan will take riders there for one set price,” she adds.
The personal plan allows riders to know ahead of time how much they will pay for their morning commute — much like they would a bus or train ticket. Having a plan in place is not only more convenient for both parties, but it also allows riders to better plan their finances (especially those with a transportation budget) and makes for a more seamless experience all around.
How does the Lyft Personal Plan work?
The Lyft Personal Plan is a simple, subscription-based service that requires an upfront fee of $1.99 to $9.99 (depending on the route) to lock in a specific rate. Just like non-subscription rides, prices vary based on the route. However, these rates are no more than $25 and never change, even if there is a Prime Time spike.
Earlier this week, Lyft rolled out the plan to select riders in the United States via the app or email invites. For now, passengers can only subscribe to a single route — this will hopefully change in the future — and are only allowed to use the Personal Plan to access car rides (no bikes or scooters).
Lyft Personal Plan versus Uber Ride Pass
In June 2018, Uber introduced something similar with Uber Ride Pass. But, much like the companies, the two plans are inherently different. Unlike the Lyft Personal Plan — which is a monthly subscription that you can cancel any time — the Uber Ride Pass is a 28-day pass that requires a one-time fee of $10 for 20 flat rates or $20 for unlimited flat-rate rides to select areas. When the 28-days are up, it’s the rider’s responsibility to purchase another pass.
If the price is a concern, Lyft Personal Plan is the more affordable option with a subscription fee of $1.99 to $9.99 (depending on the route) for 30-days. That said, Uber’s plan has flexibility in the bag. Not only does it allow riders to use their pass on multiple routes (so long as they’re in a specific parameter), it gives Ride Pass holders a 15 percent discount on routes outside their plan.
Why personal plans?
The Personal Plan and Ride Pass come down to a preference for Lyft or Uber. Both subscriptions help create a commitment push from customers and allow the transportation companies to gain perspective on who their loyal riders are. If a passenger pays for a subscription or a pass ahead of time, they’re unlikely to switch back and forth between the two (or other on-demand services).
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