What to Expect From Apple’s Upcoming iPhone Event

Justin Sullivan/Getty Images

Justin Sullivan/Getty Images

Hype about Apple’s plans and future products is at an all-time high, not least because the event where the company will unveil its next iPhones is reported to be less than a month away. If you’ve been zoning out, waiting for the day to get closer before you wade through all the details on what the tech world thinks Apple will announce, or if you just need a refresher, here’s the rundown on everything we know so far about Apple’s iPhone event.


Buzzfeed’s John Paczkowski reported earlier this month that while Apple hasn’t yet announced its fall media event, sources familiar with the company’s plans say that it’s planning an event for the week of September 7. According to Paczkowski’s sources, Wednesday, September 9 looks like the most likely date (and, coincidentally, September 9 is the same date on which Apple held its iPhone event last year). Apple typically only announces its iPhone launches ten to twelve days in advance. Last year’s event, which was also held on September 9, wasn’t announced until August 28. Other publications think September 10 is a more likely candidate.

Regardless of on exactly which date the press event falls, exciting things will come soon after. Juli Clover reports for MacRumors that if Apple unveils new iPhones on September 9, then preorders are likely to begin on September 11. The phones will likely be released a week later, on September 18, and Apple’s new iPads and Apple TV, if unveiled at the new event, would likely be made available in the same timeframe.


According to the local San Francisco blog Hoodline, the city’s Bill Graham Civic Auditorium has been booked for a 7,000-seat private event that will keep the venue closed until September 13. Applications filed with San Francisco’s Planning Department identify the event as a “trade show” set to run from September 4 to September 10. Hoodline notes that not only do those dates span the Labor Day holiday, which would be unusual for a trade show, but there is also no other evidence of a trade show, conference, or convention being held at the venue on those dates.

Some think that the event is actually Apple’s iPhone launch, since the company has held the fall events at various venues across the Bay Area. (2014’s was at the Flint Center, 2013’s was at Apple’s offices, and 2012’s was at the Yerba Buena Center for the Arts.) Juli Clover reports for MacRumors that some red flags cast doubt on whether the space is being used for Apple’s press event, like documents that describe the removal of window panels to accommodate a star logo, and the fact that the space was booked a company called Adams and Associates, which has no known ties to Apple. In any case, the location of the event will soon be confirmed by the media invites that Apple will send out in the near future.


Apple is expected to unveil new iPhones, with an iPhone 6s and an iPhone 6s Plus expected. Since it’s an S year, the upgrades are expected to be primarily internal. The next-generation devices are expected to feature a pressure-sensitive Force Touch display, an A9 processor, an improved camera, and a faster and more efficient wireless chip. The upgraded camera system could be upgraded to 12MP, and the new iPhones could feature both the A9 processor and 2GB of RAM, a major upgrade over the A8 chip and 1GB of RAM used in the iPhone 6 and iPhone 6 Plus. MacWorld reports that the new phones are also expected to come in a rose gold color option, and an improved Touch ID sensor is also a possibility.

At its iPhone event, Apple is also expected to announce the official release date for iOS 9. Given Apple’s past record, the release should come about a week after the press event, just before the launch of the new iPhones. The headlining features of iOS 9 are Proactive, which suggests apps and actions based on your habits, as well as significant performance and battery life improvements. Apple could also make an announcement about watchOS 2, which will bring important upgrades, like the ability to run third-party apps, on the Apple Watch.

Some sources that at the September event, Apple will also unveil its latest iPads, possibly including the rumored 12.9-inch iPad Pro, though others hold that the super-sized tablet won’t launch until later in 2015, or even 2016. Additionally, some think that the event will also bring the debut of the next generation of the Apple TV set-top box, which is expected to feature an updated A8 processor, a full App Store, integration with Siri, and a new touchpad remote control that could integrate Force Touch and Touch ID. An announcement regarding Apple’s expected streaming service isn’t expected in September, but Apple could make announcements regarding a Home app for HomeKit, the iPad mini 4, a new iMac, or Apple Pay.

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