What’s Trending in Men’s Outerwear This Season
Winter has brought some pretty frigid temps to certain areas of the country, which not only gives you a reason to get outside and play, but an excuse to splurge on some outerwear essentials, as well. According to research conducted by the NPD Group, the U.S. outdoor industry’s winter categories saw growth last winter, including a 3% increase — totaling $2.2 billion — in outerwear sales alone.
Matt Powell, sports industry analyst of The NPD Group, said, “Today, consumers shopping in the outdoor space typically make purchases based on need in the here-and-now, rather than anticipation for what they may use and require during the season to come. This is important for outdoor retailers to keep in mind as they determine promotions and stock their shelves.” According to industry experts, here’s what’s trending this season, and what we can expect to see in men’s outerwear fashion.
On trend now: Neutrals, fashion jackets and functionality
According to L.A. based personal stylist Candace Hanna, neutrals (i.e. navy, khaki and brown) are major players in men’s fashion this season as opposed to greys and blacks. In addition to functional outerwear, including fashion jackets that are water-resistant or have thinsulate features. “It’s not just about what the piece looks like anymore, but also about the functionality and what it can do for the wearer,” Hanna said.
Looking ahead: How the weather affects fashion forecasting
The weather plays a huge factor in what people buy, but unfortunately, the buying season occurs before weather predictions are made. According to Barret Wertz, Style & Grooming Editor at Men’s Fitness, retailers have struggled to sell traditional winter coats such as puffy jackets, parkas, and heavy wool overcoats, due to the unseasonable early-winter warm temps in certain places such as the northeast. “Next season we will shave off a few of the trendy styles and buy less overall, sticking with timeless, easy sellers, like camelhair coats and warm-yet-versatile coats (think lightweight ski jackets) in navy or black,” Wertz said.
What to expect next year: Anticipated fashion predictions
Just as we’re seeing in women’s apparel, men’s apparel can also expect to see 70s-inspired influences in outerwear in regards to pattern, textures and color, Hanna told us.
Fur and longer length jackets
The onset of more fashion-forward pieces, such as fur options for men, as well as oversized coats that are larger throughout or longer in length, are also expected to be industry front-runners, Gill Russel of Craghoppers told us.
When times are tough and budgets are tight, there’s no reason to spend more money than absolutely necessary. Versatility is huge, and a major factor in most consumers’ decision-making process. Russel told us that jackets that can be worn on several occasions and during various activities will be major players. Additionally, “Clean, paired down features, warm baffled inners, and soft cropped faux fur linings to hoods and body are also in the mix,” Russel said.