While you probably know the beauty business is booming, you may not realize the U.S. has the largest cosmetics market in the world, according to a press release from MarketResearch.com. And the beauty industry is only expected to grow as more high-end brands want in. Unfortunately, a lot of these products can seriously hurt your wallet. To avoid spending too much money on upscale and unnecessarily expensive products, remember to keep these 10 items within budget.
1. Eye shadow palettes
Eye shadow palettes don’t come cheap, which is bad news considering you probably only use two shades down to the pan and completely avoid the rest. Instead of spending so much money on expensive palettes with only a few strong shades, you’re better off building your own palette. The Z Palette from Ulta Beauty or M.A.C.’s Custom Palettes, for example, have magnetized containers that will hold all of your favorite, personally selected eye shadow pans. No color will go unused.
It can be tempting to splurge on designer mascaras by Dior, Chanel, and Marc Jacobs, but did you know almost all Allure beauty editors (who test and report on beauty products for a living) prefer drugstore brands? Some of their favorite mascaras include Maybelline’s Volum’Express The Falsies, Maybelline’s Great Lash Clear Mascara, and CoverGirl’s LashBlast Clump Crusher Mascara.
3. Hair oil
Hair oil can run you a pretty penny, often costing upwards of $50. But did you know you can create your own hair oil out things you have in your kitchen? TheFashionSpot says coconut oil does an incredible job of controlling frizz, repairing dryness, adding shine, and strengthening damaged ends. Mix a few drops of raw honey into your coconut oil for a delicious scent, and less scalp flaking.
4. Body lotion
Department store beauty counters are full of enticing skin care products, though you can get the same results from drugstore moisturizers. Brands like Eucerin, Nivea, and Aveeno will leave you glowing, hydrated, and soft — without breaking the bank.
5. Cuticle oil
Your manicurist probably encourages you to nourish your nails with fancy cuticle oil, and while salon products smell amazing and deliver fantastic results, you can actually save quite a bit of money by simply grabbing some olive oil. Accroding to Livestrong, this kitchen staple makes for an excellent cuticle treatment, with the ability to strengthen and hydrate.
6. Shampoo and conditioner
Don’t be fooled by the promises of high-end shampoos. As Refinery29 points out, there are plenty of affordable drugstore versions that will deliver equal volume, shine, frizz control, and strength. For color-treated or damaged hair, we love Garnier’s Whole Blends Repairing Conditioner. For dry hair, try the Dove’s Intensive Repair Shampoo. If you have normal hair, look no further than the Pantene’s Pro-V Classic Clean 2 in 1 Shampoo and Conditioner.
7. Anti-aging eye cream
We all dream of owning La Mer’s Eye Concentrate, but there are far cheaper options that will do a similarly great job of keeping your eyes looking youthful. Try Olay’s Age Defying Anti-Wrinkle Eye Cream and Rapid Wrinkle Repair Eye Cream from Neutrogena, which are both full of retinol (the holy grail of skin care ingredients) yet retail for less than $20. It turns out you can say goodbye to crow’s feet for just a few bucks.
8. Dry shampoo
Dry shampoo is an absolute lifesaver for anyone with a busy schedule or naturally oily hair. Let’s face it, we could all use a bit of help saving time in our morning routines, and dry shampoo knows exactly how to help. But instead of spending a lot on a product you’ll quickly run out of, get Batiste’s Original Clean Dry Shampoo or Garnier Fructis’s Pure Clean Dry Shampoo With Citrus Extract, neither of which will make a dent in your pocket.
Exfoliation is an absolutely necessary skin care step, but face and full-body exfoliating products can cost a fortune. Instead, make StyleCaster’s DIY exfoliating scrub out of coffee grounds, which are known to effectively scrub away dead skin and smooth away the appearance of cellulite.
10. Teeth whitener
In pursuing a perfect smile, many of us invest serious money in teeth-whitening strips, whitening light kits, and gels. However, the reality is you’ve probably been using these tools for years without much success. To save money and get fast results, make your own teeth whitening paste out of baking soda with this method from Colgate. Trust us, the fast and noticeable results will shock you!