2. The first topless SI cover
The problem: the lack of swimwear in a swimsuit-focused magazine
The Czech model has participated in eight SI Swimsuit issues, but her most controversial was 2004’s topless cover image. The shoot, which took place in Montauk, New York, features Veronica Varekova holding her swimsuit top rather than wearing it — and people freaked out. Many wondered if the Swimsuit issue even needed swimsuits anymore.
Next: Sports Illustrated gets artsy — at a cost.