Of All the Products the Kardashians and Jenners Have Promoted, This 1 May Be the Worst
After rising to fame for … well, we still aren’t exactly sure what … the Kardashians (and Jenners) have amassed an enormous fan base. Known mainly for giving huge glimpses into their lives on their reality TV show, their fans enjoy getting lost in their sometimes over-the-top lives. And part of the way the Kardashians “keep up with” their extravagant lifestyle is by partnering with brands to promote their products.
The Kardashian / Jenner clan has a massive following on social media, which is why it’s even more upsetting when they promote products that make false claims or are considered dangerous. They’ve been doing this for years, but the latest product Kim Kardashian is promoting (page 5) has both fans and critics upset.
Both Khloe and Kim Kardashian have promoted waist trainers for years, which they say they wear during their workouts. Waist Gang Society, which the family has promoted on social media, claims that using their trainers can “radically reduce your waist size; instantly giving you a beautiful, sexy silhouette while permanently getting rid of unwanted inches around your waist.”
Waist trainers and corsets have been used for centuries to give the illusions of a slimmer waist, but experts caution against them for long-term use. Not only are they ineffective (you actually use your core muscles less while wearing them, and any weight you lose will be water weight from the extra sweat), but they can be dangerous. After all, your organs are being compressed.
Next: You should probably stick to plain old green tea.
Fit Tea may be one of the better things the Kardashians promote on Instagram. It contains green tea, Oolong Wu Yi (a Chinese tea known for boosting metabolism and aiding digestion), and Hydroxycitric acid, the active ingredient extracted from the rind of the Indian fruit Garcinia Cambogia. The product has good reviews on sites like Amazon, and there are several positive reviews from bloggers who have tried it.
However, the detox tea mainly acts as a diuretic and is full of caffeine, meaning you can get the same effects from plain old coffee or black tea. And using products like this is in no way a substitute for a healthy diet and exercise program.
Next: This is some strange honey, honey.
Bio Active Manuka Honey
Kourtney Kardashian is a big fan of Manuka Doctor Bio Active Manuka Honey, which contains a special enzyme that is said to help with everything from common colds to heartburn — apparently, it even clears up acne. Bees that collect nectar from the Manuka bush in New Zealand are responsible for this designer honey.
While honey has been used to treat ailments throughout history, and some of the claims about Manuka honey have merit, some of the health claims are not supported by any kind of scientific evidence. For example, the honey does have anti-inflammatory and prebiotic qualities, but it probably won’t cure your cold, prevent disease, or “detox” your system.
Next: This promotion caused Kim to get sued.
QuickTrim diet pills
Kim briefly promoted these diet pills back in 2012, and it promptly landed her in the middle of a $5 million lawsuit. She was sued for making misleading claims about the diet pills’ effectiveness. This leads us to wonder what she was thinking with her most recent endorsement.
Next: This is Kim’s most controversial product partnership yet.
In May, Kim received immediate backlash when she posted an Instagram ad recommending Flat Tummy Co.’s appetite suppressant lollipops. She wrote:
“You guys … @flattummyco just dropped a new product. They’re Appetite Suppressant Lollipops and they’re literally unreal. They’re giving the first 500 people on their website 15% OFF so if you want to get your hands on some … you need to do it quick!”
Everyone from celebrities and public figures to Kim’s fans left comments, wrote angry tweets, and spoke out publicly against her decision to promote such a ridiculous and potentially dangerous product.
Next: Here’s how the lollipops allegedly work.
Do they even work?
According to Women’s Health, Flat Tummy Co. claims the lollipops contain an active ingredient called Satiereal, which they vaguely define as a “clinically proven safe active ingredient extracted from natural plants.” Satiereal, which is actually derived from the Crocus Sativus plant, apparently makes you feel full. But even if that claim is true, the first two ingredients in the lollipops are cane sugar and brown rice syrup (also sugar), so they aren’t doing your body any favors in the long run.
Following the backlash, Kim deleted the ad, but the damage has been done.
Next: Here’s the reason for the backlash.
Appetite suppressants have a bad reputation
Flat Tummy Co. is far from the first company to create appetite suppressants, but by now, they’ve earned a bad reputation.
“At best, they won’t work. Or if they do, it will either be placebo or they will have a very subtle impact on appetite,” says weight loss and fitness expert Charlie Seltzer, M.D., who added, “At worst, they can kill you,” noting that “a small but significant number of people can experience full-on liver failure from green tea extract.” Yikes.
And even if they don’t hurt or kill you, many of Kim’s followers were quick to point out that promoting such a product can damage many of the young, impressionable people who follow her.
As nutritionist Maria Marlowe told Vogue, “this is sending the wrong messages — that being hungry is bad, that our bodies need to be controlled, and that the route to our ideal body comes in candy form.”
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