Peter Pilotto: Affordably Fashion Forward at Target



The PETER PILOTTO line for Target was already causing a stir among lovers of the British brand, and that buzz will only grow now that the designer has been named the winner of this year’s BFC/Vogue Designer Fashion Fund.

Every year, British Fashion Council (or, BFC) awards one British-based designer 200,000 pounds ($331,140.00). In addition to the money, awardees receive mentoring and support to help grow their brand commercially, and carve out a space for themselves in the global market. Funding is provided by a slew of top notch brands, like Burberry, Debenhams, Harrods, and Topshop. The men behind the clothes this year are Peter Pilotto and Christopher De Vos. The duo met during their studies at Antwerp’s Royal Academy of Fine Arts in 2000; today, their designs are sold in 50 countries around the world.

“Peter Pilotto and Christopher de Vos are an incredibly dynamic design team who, since launching their label in 2007, have won the hearts and minds of the industry and the public with their vibrant colours and unforgettable prints,” Caroline Rush, Chief Executive of the BFC said in a statement. ”They demonstrated they are a thriving fashion label with a great vision to take the next step in building a global designer fashion brand.”

But, like so many designers who are fashion week staples, Pilotto/De Vos creations are often priced out of the everyday consumer’s budget. Thankfully, timing is just right, and this newly minted Fashion Fund winner has a collaboration with Target hitting stores on February 9. So if you don’t have the deep pockets to fund a piece from the PETER PILOTTO collection, you can shop his Target line instead.



Bikini bottoms form the low-end of the price range at $14.99, and $16.99. Most pieces are modestly priced between $25 and $40, but some dresses do run up to $80. Additionally, select items of clothing are going to be sold on luxury retail site Net-a-Porter, where other PETER PILOTTO pieces are also sold.

Like most looks by Pilotto, the clothing is a mix of prints and bright colors, key elements behind the designers’ philosophy. “Our brand is about print, yes, but it’s also about the emotional feeling you can get from color and color combinations,” the duo stated when discussing their line for Target.

Elements on display at the PETER PILOTTO Spring/Summer 2014 show are visible at Target too. Flared skirts and dresses, prints, layers, and crop tops abounded on the runway, and are integral in the Target collection. There are about 70 pieces in the collection, which have been put together in a lookbook containing twenty-two styled looks.

With eye-catching prints and unexpected combinations of color and shape, spring was definitely in the air during the design process. Pulling off loud, head-to-toe prints is not for everyone, and for those less inclined to make such bold statements, the line also features swimwear. The beach or a tropical setting is the perfect place to display a fun floral ensemble, such as the brand’s bikinis or its floral maxi dress.

Also evident in the lookbook are the seamless nature of the pieces. The prints do not follow a set pattern, and have been laid out in a way that allows tops and skirts, blazers, and shorts to be worn together, creating the allusion the outfit is one piece. Pilotto creates texture through layers, and did not skimp on this aspect when designing for Target.

It is this adherence to design and principles that caught the attention of Alexandra Shulman, Editor of British Vogue and Chair of the BFC/Vogue Designer Fashion Fund. ”Christopher and Peter are deserved winners of this year’s fund award,” Shulman said when the designers won. “They have remained true to their vision of a print and colour focused brand but have managed to expand and grow the business to a level where they can now compete on an international stage. It’s a pleasure to be able to support them.”

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